Yogasmoga, a leading yoga-inspired athletic apparel brand, has opened a pop-up location this week at La Plaza La Jolla, 7863 Girard Ave. The 900-square-foot pop-up (Suite 107) will serve as a sneak peek for the La Jolla community until the brand’s permanent location (Suite 101) opens next month.
Yogasmoga La Plaza La Jolla features the brand’s line of men’s and women’s yoga-inspired apparel, produced in the United States. Shoppers can choose from an array of leggings, T-shirts, tanks, bras, shorts and more. Yogasmoga’s proprietary fabrics are designed to resist piling, advance moisture management and fuel high-stretch qualities. Products are available in a variety of colors as well as in Carbon 6—a shade of black so dark that it’s trademarked. Yogasmoga has locations in Beverly Hills and Brentwood in California and in Greenwich, Conn. The La Jolla opening comes on the heels of the brand’s recent national expansion announcement. Soon-to-open doors include several in California. By the end of the year, Yogasmoga will operate 12 stores across the country on more than 18,500 square feet.