Wetzel’s Pretzels is gearing up for National Pretzel Day on April 26 and will offer one free, freshly baked Original Pretzel to each guest who visits a location nationwide from 3 p.m. until close.* Last year, the brand sold enough pretzels to wrap the globe three times, and National Pretzel Day is a way to thank its fans by providing a complimentary, hand-made, hand-rolled, twisty treat. This year’s event is themed “Wetz Go,” inviting guests on the go to celebrate with Wetzel’s at one of the brand’s many flexible store formats.

“There are no strings attached here – we simply believe in delivering handheld happiness to each guest, one salty snack at a time,” Wetzel’s Pretzels chief marketing officer Kim Freer.

For the second straight year, the pretzel purveyor will also send out corporate staff to bakeries nationwide to support its franchise partners and crew members during the celebration. Showcasing their commitment to ‘Bringing Pretzels to the People,’ all staff will be suiting up in Wetzel’s uniforms on April 26, delivering pretzels to its guests.

Staying true to its SoCal roots, the West Coast brand is extending the event beyond its bakeries – taking its salty treats to the beach. Wetzel’s will be having some fun in the sun by partnering with a professional sandcastle builder to create a 14-foot branded sand sculpture. The pretzel party continues online with a TikTok contest where fans have a chance to win exclusive beach-inspired branded merch. Content creators simply show how they #WetzGo and tag @wetzelsofficial to be entered to win a Wetzel’s beach cruiser and other prizes. For more information on Wetzel’s Pretzels, visit wetzels.com.

*One per person present. Upgrades additional. Valid at participating locations.