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SDNews.com
Home La Jolla Village News

Unfinished business in La Jolla Shores

Tech by Tech
December 21, 2015
in La Jolla Village News
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Unfinished business in La Jolla Shores

In the final Around the Block for 2015, the profiled neighborhood was La Jolla Shores. Here are three cornerstone businesses in the Shores that were inadvertently left out of our 20th installment, which ran in the Dec. 4 issue, starting on page 12. Surf Diva Surf School: Founded in 1996, the iconic Surf Diva Surf School and Boutique, at 2160 Avenida de la Playa, is run by local celebrity twin sisters, Izzy and Coco Tihanyi. Ranked No. 1 Women’s Surf Retailer by Surf Industry Manufacturers Association, the shop features a welcome vibe, carrying surf brands like Hurley, Roxy, Quiksilver, Nixon, Sun Bum, Sanuk and STANCE. Fashion brands include Desigual, L-Space, Greenpacha and Pura Vida. “I travel the world,” said designer and buyer Coco, “looking for the best brands which encompass the relaxed and hip signature La Jolla look, which is casual beach elegance and refined, effortless style. Right now, we are featuring super-soft leggings with gorgeous full-length cardigans, winter kimonos and ponchos in prints that are inspired by Native American colors and a bohemian spirit.” The original surf school for women, Surf Diva now also offers co-ed surf lessons for men and kids as well as the ever-popular weekend clinics and corporate team-building events. Local kids have weekly surf club coaching available for all levels through advanced surfers. The shop is open seven days a week and holds year-round surf programs. Gift cards are available by phone or in person at the boutique and school headquarters. Free gift wrapping is available for all apparel, wetsuits, watches and jewelry. For more information, call (858) 454-8273 or visit surfdiva.com, lajollasurfcamp.com or americansurfacademy.com. La Jolla Nurses Homecare: The premier in-home care agency, La Jolla Nurses Homecare is at 2223 Avenida De La Playa, No. 103, in La Jolla Shores. “My mother Lorraine founded our company on Upper Girard almost 39 years ago, but we relocated in the Shores 15 years ago,” said Brittnei Salerno, the company’s president and CEO. “We have provided nurses and caregivers for many thousands of local residents over the span of four decades. Our depth of experience in the field allows us to cater our services to the unique needs of our clients.” Salerno said La Jolla Nurses Homecare is San Diego’s oldest, most respected private-duty home care agency, providing the highest-quality, around-the-clock services. Those services help patients maintain their independence at home. “Some patients need only short-term care, recuperating from an illness or surgery, while others need more long-term care,” said Salerno, noting services range from assisting with everyday needs such as personal care, cooking and other daily chores to highly technical nursing care. “The quality of these services is apparent; they are one of the few private duty agencies able to meet the rigorous criteria necessary to become a state-licensed home health agency,” said Salerno. For more information, call (858) 454-9339 or visit lajollanurseshomecare.com. The Cheese Shop: Located at 2165 Avenida de la Playa, The Cheese Shop has a long history in La Jolla Shores, having been established in 1972 by John and Dorothy Schutz. The shop began as purveyors of imported cheese and fine foods from all over the world. Over the years, different products have been added as well as meat roasting and baking cookies in the shop.
Today, the Schutzes’ son Phil is the kingpin, and The Cheese Shop has evolved into a unique sandwich shop.
“We serve the finest handcrafted overstuffed sandwiches,as well as old-school candies you haven’t seen for years and glass-bottle sodas that remind you of a different time,” said the owners.
The Cheese Shop also features imported delights from candy to biscuits to tea. There are also famous, fresh-baked oatmeal cookies. Roast beef, ham, pork and lamb are cooked in-house. Catering and delivery are also available. Call ahead for to-go orders.
For more information, call (858) 459-3921, email [email protected] or visit cheeseshoplajolla.com/link_pages/contact.html.

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