Founders of the popular La Jolla farmers market have organized a two-day art and wine festival to benefit La Jolla’s elementary schools on Oct. 10 and 11 from 9 a.m. to 5 p.m. A jury has selected more than 150 artists in various mediums — oil painting, watercolors, sculpture and jewelry — from Southern California and Northern Baja to showcase their work that ranges from affordable to expensive in price. Dancers and musicians will perform onstage, including Eveoke Dance Theater, Stage 7 School of Dance and the San Diego School of Performing Arts. Resident Sherry Ahern envisioned the art festival as a way to support the local schools and artists, boost the village economy and bring art into the village. Ahern wants to draw La Jolla back to its roots as an art community. She recalls as a child in the 1960s when artists bearing easels flocked to the village. La Jolla made its mark as an art community in 1894 when Anna Held established the Green Dragon Colony, a cluster of cottages that housed a community of artists from across the country. “We want to celebrate that heritage, while presenting a unique and contemporary festival combining the creativity and sophistication of today’s artists,” Ahern said. Ahern said volunteers have rallied around the art festival; the committee is 50 members strong with Jana Purdy acting as event coordinator. The art and wine festival aims to raise $100,000 for La Jolla, Torrey Pines and Bird Rock elementary schools and draw a minimum of 5,000 people to the festival. The festivities will also feature a wine and beer garden featuring area breweries and vineyards, as well as a children’s art center and a silent auction. The art and wine festival will be held on upper Girard Avenue and at the La Jolla Elementary playground. The La Jolla farmers market will continue as usual, free of charge, on Sunday. Free shuttle buses will run from UCSD, and valet service will be offered onsite. Admission costs $7 for adults, and $3 for children 12 and under. Artists or sponsors interested in participating in the festival should visit www.lajollaart andwinefestival.com or call (858) 454-1699.








