Susan Johnston and her family ran La Jolla’s Toys Etc., at 7836 Herschel Ave., the past 25 years, selling mass market and unique toys at fair prices. The company could fill its shelves with myriad low-priced toys because, Johnston said, the family paid low rents. But last January, KTR Family LLC bought the building. And despite new owner Scott Rudolph’s early promises, saying he would work with the toy store, the Johnstons can’t pay the increased rent. “I’m just working to pay rent now,” Johnston said. “Even if I stay, the numbers just don’t work.” Johnston said if Toys Etc. stayed in the village, the store wouldn’t maintain its integrity. So, the Johnstons decided to move to University Towne Centre Mall. “There is no toy store in UTC,” Johnston said. “I’m going to try to keep my prices the same and keep the same product lines.” The Johnstons began discounting prices on all Toys Etc. inventory, which they will move to the mall store starting July 1. Johnston said she will sell every item in the store, discounting it to at least 20 percent off its original price. “A lot of local people are very disappointed that we’re moving,” Johnston said. “But they’re happy we’re still going to be around.” Toys Etc. reopens July 1 at UTC, 4545 La Jolla ­Village Drive, between Macy’s and Red Robin.