Search engine optimization (SEO) is becoming more and more important for eCommerce websites every year, but especially in 2023. If you’re looking to get ahead of the competition and drive more online traffic to your eCommerce website, you must understand the latest SEO tips and strategies tailored specifically for digital storefronts. In this blog post, we’ll provide an overview of the best tactics for optimizing content, promoting products effectively, and achieving higher rankings on search engine results pages. With these insights in hand, you’ll be well-equipped to take your eCommerce website’s visibility through the roof!
Don’t Ignore SEO Agencies
The very first tip on this list, if you are an eCommerce website owner, and you are looking to improve your ranking, would be to not ignore search engine optimization agencies. The reason why it might be tempting to think that you don’t need an SEO agency for your e-commerce website might be because you are thinking that eCommerce websites are very different from regular websites.
While this is true to some degree, SEO basics still apply, and if you are new to search engine optimization, you might not know what you are doing or what your website needs. With that being said, a professional SEO agency like Figment Agency will provide you with a tailored e-commerce website SEO strategy to prosper, so if you want to improve in the rankings and begin earning profits, consider hiring their services.
Target Keywords
The very next tip on this list, if you aren’t looking to improve the rankings for your eCommerce website, would be to target keywords. The first thing that you should understand is that not every keyword holds the same value, and more importantly, you have to be strategic about the keywords that you want to use.
One of the most important tips in terms of keyword selection would be to choose keywords that are relevant to the content on your website or, at the very least, relevant to the products that you are selling. In addition to this, you are also going to want to find out what your target audience is searching for so that you can begin bringing in organic traffic.
URL Structure and Page Titles
One of the most important things that you should begin focusing on if you own an eCommerce website would be the structure of URLs, as well as the page titles that you are using. Many eCommerce website owners don’t understand the value and importance of a clean URL structure. Firstly, in terms of search engine optimization, a URL such as store.com/store/products/375784934356/product should be avoided at all costs.
Instead, a URL like store.com/clothing/shoes/sneakers is not only cleaner for search engines to crawl, but it is also way better for your audience since they will know exactly what can be found when clicking on that link. Remember, you also have to think in terms of shareability; no one is going to click a link such as the one mentioned first.
Update Product Information
Much like having a great URL structure for all of your pages and having page titles that are relevant and easy to understand, you are also going to want to update your product information. While it was mentioned above that, indeed, eCommerce websites aren’t the same as regular websites, that doesn’t mean that if your store doesn’t have content, you can’t have well-written product descriptions.
One of the reasons it’s incredibly important to have detailed product descriptions is because that is what customers are looking for. They want to know as much about a product as they possibly can since they aren’t able to see it in person. More importantly, detailed product descriptions make it possible to include keywords that are great for search engine optimization.
As you can see, there are quite a few things that you can do to improve the ranking of your eCommerce website. Firstly, you can make use of the services of SEO agencies, especially if you are new to doing it yourself. You can do keyword research to find out what your audience is searching for, as well as update your product descriptions to be very detailed.
