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SDNews.com
Home Beach & Bay Press

Plans are in the works for ‘January Blues’ in Mission Beach

Tech by Tech
January 7, 2010
in Beach & Bay Press, News, No Images, Top Stories
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A party to celebrate Mission Beach is in the planning stages. The event, called January Blues, is tentatively scheduled for Jan. 30. “Everything is sort of unofficial at this point, but I feel like it’s going to happen,” said Sally Aderton, local real estate agent and planner for January Blues. “It’s going to take about two weeks to get the approval process from the city.” If the permits are approved – including shutting down Mission Boulevard from Santa Clara Place to San Rafael Place on Jan. 30 – North Mission Beach will host a parade and street fair for part of the day. Aderton said the idea is to build community spirit and showcase businesses in the area. “January Blues is about our deep blue sea – the Pacific Ocean and our beautiful Mission Bay,” Aderton said. “We’re going to be celebrating the fact that we’re a strip of sand between these two heavenly bodies of water that bring a lot of joy to people’s lives.” The proposal for January Blues includes a walking parade from the Giant Dipper roller coaster to Pacific Beach Drive and back, a sea life costume competition and a street fair afterward. “The idea is that this will be our inaugural event and every year maybe we can build on it,” Aderton said. “We can use it as a device to pull people to Mission Beach.” Aderton said the idea came from boys at Rubicon Deli, who wanted to have a party to celebrate Mission Beach. After some brainstorming, Aderton came up with the title and the water theme. “The idea of these boys was to create a party for Mission Beach to help bring good energy back to the beach, to celebrate the wonderful community that we have,” Aderton said. While Aderton has been the planning mastermind for the proposed event, she is still looking for someone to chair it. She is also looking for volunteers to help assist in the setup and take down of the event, and local merchants who wish to donate goods as prizes for the costume competition. “If somebody wants to flex their organization muscle and organize this event, the rewards will come back 10,000-fold,” Aderton said. For more information about the proposed January Blues or to volunteer for the event, e-mail Aderton at [email protected].

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