At the May 11 meeting of the La Jolla Village Merchants Association (LJVMA), members of the newly formed group were able to finalize some of the remaining items necessary to address before the group can start making its mark on the Village. The group was also able to start lending its voice to the community by hearing from residents and groups on a range of issues. Here is a rundown of items discussed: • City engineers made a presentation to the group concerning the latest developments in the Torrey Pines Corridor Project. Involving the installation of guardrails, medians, retaining walls and fences, the project will likely be completed in four stages. Because another project is already in progress in segment four (Little Street to La Jolla Shores Drive), engineers, as well as the La Jolla Traffic and Transportation Board, have recommended that work begin in that segment, and made a presentation to the LJVMA to get its input. • LJVMA president Phil Coller announced the city had signed a contract with the LJVMA, and officially appointed the group as the managers of the La Jolla Business Improvement District earlier this week. The group was also able to open a bank account in its name at Wells Fargo. • Members volunteered to serve on four subcommittees: design, dealing with the look of the Village; organization, a group that will determine the structure of the association; promotion, which garnered the most interest from board members and will deal with ideas for rejuvenating the Village; and an economics committee to handle the group’s finances. • Board members discussed how to increase member involvement from other merchants in the Village. Apart from agreeing to reach out to neighboring businesses, the group discussed holding a merchants mixer, much like the La Jolla Town Council Sunsetter mixers, to promote the group and make connections with other business owners. The next meeting of the LJVMA will be on June 8.








