Most business owners imagine their clients and customers inside a castle, surrounded by walls, nearly impossible to reach; these walls are physical and mental, built for protection against a legion of unscrupulous sellers. How can we as community businesses counter this attitude? San Diego Community Partners’ 90-minute presentation on increasing profitability, set for Tuesday, May 20 from noon to 1:30 p.m. at the Pacific Beach Broken Yolk, will show you at least four ways into the castle, using your community partners as keys. Smart business owners thrive because they use the keys when someone has a need or a want. A tried-and-true key to success is repetition. Another is presentation through the senses — visual, auditory [hearing] and kinesthetic [feeling]. We will explain how these can work for you when you team them together.
When you get attention for your business through trusted resources, a client or customer will think of you and your service first. They “know” you. You are close, and your name springs to mind as soon as they need your service. In challenging economic situations, it is time to take advantage of these best opportunities to create more business.
Who are your San Diego Community Partners? We are The San Diego Community Newspaper Group, Newcomers International, Voice of La Jolla and Club Lemeno®, trusted resources in your community.
RSVP to Julie Taylor at (858) 997-6256 and join San Diego Community Partners to learn how to reach your clients right now! Lunch is $12; check or cash only, please. The Broken Yolk is at 1851 Garnet Ave. Space is limited, so reserve without delay!