In June, La Jolla Village Merchants Association discussed the need to improve the group’s social media networking.
In his president’s report, James Niebling noted LJVMA’s new updated website will be online likely in the next six weeks. “It will be really strong, modern and progressive and focus on the La Jolla lifestyle,” he said.
Regarding the use of social media marketing, Niebling noted, “I know it’s a challenging task” adding LJVMA “needs more consistency and presence out there.”
It was suggested that the board could hire an outside interest to handle its social media.
“I’d like to caution you that we’re not a million-dollar account, so we’d be in the puppy mill,” said CA Marengo, immediate past LJVMA president adding that “they put you in a pile of things to do.”
“What we need is more hands on deck, that’s what it’s all about,” said Niebling. “I’ll be part of that, and we need more people to step up and be part of ramping up social media.”
Tresha Souza asked for, and received, a letter of support from LJVMA for its annual fall fundraising block party called “So Fine on Kline.”
“The event will be held Nov. 12 on Veterans Day weekend and will include a chili cookoff being done by Eddie V’s, bands, a beer garden, a dog costume parade and a beer garden,” said Souza. “We won’t have a horse and carriage this year. It will be the same footprint (as in the past).”
The group voted unanimously to support So Fine on Kline.
In other action:
• Andy White from The Ascot Shop was appointed by the group to fill a board vacancy and took his seat during the meeting.
• Following a brief presentation by LJVMA’s executive director Sheila Fortune, the merchant group opted in favor of hosting a far less costly in-person election this fall, rather than conducting a much more expensive ballot mailed to group members. “We got back 67 of 1,300 ballots we mailed out last year, that’s a cost of about $50 a vote,” Fortune said noting, “That’s pretty ridiculous,” Fortune suggested the in-person vote the group approved to be a half- or full day rather than just a couple of hours during the group’s meeting when the election is held to optimize voter turnout.
• The group announced that its fourth annual La Jolla Day at Petco Park will be Sunday, July 30 starting at 1:40 p.m. against the Pittsburgh Pirates. Tickets costing $75 are available, which includes a pre-game buffet, ballpark snacks, and beverage service. For more information, email [email protected] or call Fortune at 858-454-5718.