GovX, Inc., the nation’s first and only online shopping destination designed specifically for military, law enforcement and related government personnel, launched last October and is already nearing a milestone achievement with the anticipation of reaching 100,000 active members by this spring. The La Jolla-based company provides individuals and families of those who serve or have served with the opportunity to purchase premium off-duty lifestyle products and on-duty tactical gear directly from manufacturers at prices well below retail. Registration for all military and government personnel and their families is free. Membership provides savings of up to 40 percent on everything from apparel, sports equipment, gifts and tactical gear. “GovX’s leadership team has longstanding experience serving direct to military, law enforcement and related agencies through ecommerce companies that served more than 750,000 users,” said Marc Van Buskirk, CEO and co-founder of GovX, Inc. “The GovX team hand picks the best, most unique and most popular items from each category, and we’ve further vetted these products with experts in the field.” Shoppers at the site will know they are getting high-quality lifestyle and tactical products that have been thoroughly vetted by those who understand their needs, all within their fingertips on a comprehensive website. “Through GovX.com, we’ve created a business where everyone wins,” said Van Buskirk. In addition to the obvious benefit for customers, manufacturers, too, have the opportunity to align themselves with a loyal customer base in which to distribute their quality products, driving their business into a potential market of 25 million active and retired military and law enforcement personnel. GovX also allocates a portion of the proceeds from purchases made by its members right back into the pockets of military associations and foundations that support the families of the armed forces and law enforcement. Current members have raved about the quality and selection of the products available, the special low prices, and the outstanding customer service of the company’s associates. For military and government employees who want to take advantage of the products and prices offered by GovX, register for free at www.govx.com or call (858) 224-7800 for more information.