A birthday message to Uptown News from the Hillcrest Business Association
There’s a rumor going around about the death of newspapers; I’m happy to say that rumor has been greatly exaggerated. As evidence of this, I congratulate San Diego Uptown News on its fourth birthday. San Diego Uptown News has been telling the stories of our neighborhood, connecting our community and making a profit for over four years. In doing so they’ve proved that community newspapers are here to stay.
With national newspapers scaling back across the County and ‘local’ news on television that is stale and flat, people are seeking out news that is useful and relevant to them. Folks want news they can pick up and hold in their hands so they can read the stories happening in their neighborhood – in their backyards and to the people and places around them. This is the tangible treat we find quenching our thirst for connection and information every week in San Diego Uptown News and her sister papers, Gay San Diego and San Diego Downtown News.
Moreover, the thirst for local provides a micro demand that most major media outlets cannot provide. “Hyper-local” is certainly an overused buzzword in the media industry, but San Diego Uptown News is glowing example of how that buzz connects community.
Hyper-local news reaches a level of detail that other news outlets just can’t get to. Where else can you find articles about the everyday events and decisions right around the corner from you and your business? From the Hillcrest Pride Flag, to the recently installed bicycle corrals, the Hillcrest Trolley and the Uptown community plan update, San Diego Uptown News has built a dedicated readership because of its hyper-local focus.
Here, here! Yes, it’s local, right here. So, congratulations and happy birthday to publisher David Mannis and his passionate crew at San Diego Uptown News for being at the forefront of hyper-local, connected and responsible news and story telling. Thanks for reminding us that even in the case of the news business, it not the size of the dog in the fight, it’s the size of the fight in the dog.
