
Fleisher Products, 4666 Cass St., won the 2010 holiday window-decorating contest sponsored by Discover Pacific Beach on Dec. 10. “We came in on Sunday afternoon and designed it,” said Linda Groenendal, customer service and sales professional with Fleisher. After that, the project formed and just began coming together, she said. “Holiday Classics” was the theme for the contest. Fleisher’s staff decided to put their own spin on the newer classic, “The Nightmare Before Christmas.” The business’s ability to maintain a modern edge is evident in the winning display. The team used lasers to precisely cut out the cultivated designs from vinyl. The vinyl was then attached to a cardboard backing and placed in the window one piece at a time until the display of movie characters and spooky holiday details was complete. “We wanted a 3-D scene,” said Groenendal. The team worked after hours for almost a week to finish the window, but they did not mind the extra effort. “I don’t like to lose contests,” said Chris Brown, a graphic designer. The team started by designing Jack, the main character from the animated film, said Jay Nguyen. “It was just wonderful what they had done with that window,” said Georgina Smith, a judge for the window contest and longtime community resident as well as a Pacific Beach Community Foundation member. Fleisher’s originality and use of theme helped win the judges’ votes, Smith said. The staff at Fleisher worked together as a team and the amount of effort they put into it was visible, said Smith. A woman came in after walking by the window and wanted to know if she could purchase it, said Groenendal. However, Groenendal had to tell her it was not for sale because of copyright laws. The compliment really pleased the team though, she said. Fleisher Products is a custom sign fabricator that can also personalize just about any product like mugs, iPods and more.








