Artist’s rendering of the future Jimbo’s Naturally store in The Row at Civita in San Diego’s Mission Valley. (Credit: Sudberry Properties)

Sudberry Properties, the master developer of the urban village of Civita, has announced that Jimbo’s Naturally! has leased 25,000 square feet of space in The Row at Civita, the 20-acre mixed-use civic and retail heart of the 230-acre master-planned community.

Sudberry Properties will develop the grocery building located at the intersection of Civita Boulevard and Qualcomm Way with construction starting in early 2025. Jimbo’s is anticipated to open in Civita during the second half of 2026.

“For a number of years, we have looked for a location in Mission Valley for a new  Jimbo’s store. And we’re certain we have found the perfect place at Civita,” said Jim “Jimbo” Someck, founder and owner of Jimbo’s Naturally.  “Not only will we be able to serve the Civita community but also the surrounding area since this site is conveniently located in the heart of Mission Valley. Our customers expect great things from us, and we will not disappoint them.

“We look forward to working with the folks at Sudberry and we cannot wait to open our doors to the newest Jimbo’s,” Someck added.

“We are excited to welcome Jimbo’s to Civita,” said Colton Sudberry, president and CEO of Sudberry Properties.  “Our vision for Civita has always revolved around walkability and healthy living.  The addition of Jimbo’s will significantly add to the vibrant village atmosphere and convenience in Civita, which will increase as we add more shops, eateries and entertainment. Civita residents and the whole Mission Valley community are sure to celebrate this announcement,” he said.

Someck opened the first Jimbo’s in 1984 in North Park and currently has four locations in San Diego County.  Jimbo’s stores are highly regarded in the natural foods industry and have a strong emphasis on local products and community support.  Jimbo’s is the epitome of healthy eating, emphasizing organic food, non-GMO products, and strict ingredient standards.

Planned as the civic and retail heart of Civita, The Row is designed to include shops, restaurants, entertainment, apartments, plazas and other gathering spaces.  The 20-acre site is roughly bounded by Civita Boulevard, Qualcomm Way, Friars Road and Russell Park Way. Construction is complete on the first phase of The Row at Civita and planning continues on the balance of the development.