The whole family can play all day soon at Liberty Station.
Subaru’s Great Big Family Play Day presented by Pipette, and hosted in partnership with SoCalMoms, will take place 10 a.m.-4 p.m. on Sunday, June 26 at Liberty Station. Tickets can be purchased via Eventbrite. For more details, visit greatbigfamilyplayday.com/san-diego.
Great Big Family Play Day enters its seventh consecutive year as one of the West Coast’s destination family events. Often referred to as “Coachella for Kids,” this event brings new unique experiences to life for families with kids of all ages to enjoy.
Taking over Ingram Plaza at Liberty Station, the event will showcase local programs featuring family brands and entertainers, all coming together for one day of big family fun. Highlights will include arts and crafts, rides, food, special exhibits, live entertainment, and more.
Debuting at this year’s festival are musical favorites the Story Pirates. Additional live entertainment will include The Beat Buds, Twinkle Time, and a Best of Summer Gear Show, plus local performances.
“We can’t wait to bring the biggest party of the summer to San Diego this year,” said Tracy Fredkin, CEO of Fun Family Brands, and festival producer. “This is the one day every year that all our partners locally and from around the country come together to showcase the best of family fun, entertainment, educational programming, and healthy family products and services.
“We are thrilled to offer a completely experiential and engaging event for families with kids of all ages and grandparents too.”
Fun Family Brands was founded and is run by serial entrepreneur and former corporate lawyer Fredkin. In 2013, Fredkin founded SoCalMoms as a free community for parents to connect and discover the best local resources and activities happening near them.
Over the years, SoCalMoms has grown to include family events, women’s wellness events, and a social club hosted throughout Southern California and other select big cities. The events hosted share curated products, services, and family travel opportunities, in addition to creating inspired daily content on an Instagram channel showcasing the best of SoCal parenthood.
Fun Family Brands is the largest provider of lifestyle family events in Southern California featuring annually Great Big Family Play Day, SoCal Wellness Event, Summer Fun & Camp Fair, the Eat Sleep Play Tour, and the Community Play Day Series. Fun Family Brands also runs a direct-to-consumer sampling box business, Hey, Milestone, an influencer network, and is a part-owner in MomsLA.
“We’re thrilled to partner with the Great Big Family Play Day as they align with our mission to bring more community engagement and family fun to San Diego,” said The Lullabar team, which is participating in the event. “Our team is excited to finally meet the local mothers and caregivers who we’ve been connecting with on Instagram over the past year. We thought a photo booth at the Great Big Family Play Day would allow us to come full circle with our audience, as we can meet our followers and participate in the fun both in person and virtually.”
Lullabar said those who participate can enter to win a chance to receive a free $100 gift card, “which can be used to receive self-care services while the little ones are entertained in our play gym.”
