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SDNews.com
Home Downtown News

Gaslamp eateries cater to the locals

Tech by Tech
July 18, 2011
in Downtown News, News
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Gaslamp eateries cater to the locals

Since the Gaslamp is often a prime destination for tourist dining, the restaurants they choose to frequent can tend to have a somewhat transient customer base. To appeal to local downtown residents and combat their tourist destination reputations, many restaurants have created specials specifically catered toward downtown residents. So, leave the car in the garage and take a stroll to these neighborhood restaurants offering deals without the hassle of coupon clipping. Bice Ristorante, 425 Island Ave., recently lowered half of their menu items by $2 to $6. The price reduction makes their upscale Italian food — with starters such as a trio of tartare or cherry tomato salad with Burrata cheese, second courses including baked eggplant Parmesan and homemade ravioli, or main entrees ranging from pan-seared Chilean sea bass to beef tenderloin — more attainable. “Many vendors have raised their prices because of the rise in gas prices,” said Mark Spears, general manager of Bice. “Other restaurants have an excused reason to raise their prices, but unlike them, we wanted to show our loyalty and support to customers by lowering our prices.” The focal points of Bice’s main dining room are a comprehensive cheese bar and prominent wine cellar. Upon selecting three, five or seven cheeses, a formaggio (cheese expert) presents them on a board with explanations of origin and texture. Every Monday, Bice’s “Milano flight nights” offer customers progressive wine and cheese pairings starting at $19. Bice holds a daily happy hour from 5 to 7 p.m. with $5 food and drink specials. Their menu of traditional dishes, with both classic and contemporary preparations, changes weekly according to what local and seasonal ingredients are readily available. Their customers come from all over the region, from La Jolla to Mexico, but Bice relies on downtown residents for their steady business — especially during baseball season when commuters don’t feel like fighting the crowds and paying a premium for parking. For more information, visit www.bicesandiego.com. Quality Social, 789 Sixth Ave., may commonly be thought of as a neighborhood bar, but those who are unaware of their exceptional culinary program are missing out. Their motto, “a bar, with food,” is a classic example of their laidback approach to the downtown scene. Quality Social stays connected to the downtown community by playing host to various mixers, happy hours and networking events. Its “locals only” event in February invited 92101 residents to mingle over free food and drinks with fellow high-rise dwellers. The restaurant takes the simplistic concept of serving blue-collar fare that’s both approachable and affordable (all entrees cost under $16), and elevates it by providing the freshest high quality ingredients available (everything served is made in-house). Hot dogs, beef jerky and soft pretzels are paired with homemade ketchup, Worcestershire and mustard. “Farm-to-table cuisine should actually be less expensive,” said chef Sam Burman. “When you’re given the opportunity to talk to farmers and see what they have a surplus of, less food goes to waste and the savings are then passed on to customers.” Quality Social changes its daily specials according to what ingredients are in season. Its local and sustainable menu is bolstered by sourcing local farms such as Suzie’s and Crows Pass, and by grocery shopping at places like the Hillcrest Farmers Market. For more information, visit www.qualitysocial.com. At Jsix, the locals rule. Located at 616 J St., Jsix extends a 10 percent discount to 92101 residents with valid ID. They also offer a free lunch club to reward their faithful patrons — after six visits, club members receive a gratis lunch between 11:30 a.m. and 3 p.m. Members are also given free valet parking during lunch hours. “We cater to locals because although we love the transient guest, we truly love developing relationships with people,” said Christian Graves, executive chef. “This goes for farmers, purveyors and especially guests. We love finding out things about people and then being able to execute those things to make a great experience.” Jsix hosts “Tapas Tuesday” every week, offering $3 tapas like empanadas, ceviche and gnocchi. Live flamenco music adds to the Spanish-themed evening beginning at 9 p.m. Half-size portions of everything on the menu are available daily for half the price between 5 and 5:30 p.m. and 9 and 9:30 p.m. Jsix works hard to maintain its reputation for being a locals’ spot, rather than a hotel restaurant. Its focus on local, organic produce, sustainable seafood and slow food-style cooking makes them an environmentally conscious and responsible restaurant — even incorporating menus and carryout containers into its green initiative. Making changes to its seasonal menu every few weeks, Jsix utilizes the ample sunshine on their rooftop for the kitchen’s very own garden. Growing fresh herbs and produce in-house saves money that can then be passed on to customers. For more information, visit www.jsixrestaurant.com. Additionally, for those who may not live downtown but spend their workweek in 92101, The Lincoln Room at 901 Fourth Ave. offers a special discount to people who live or work downtown. Between 11 a.m. and 3 p.m., diners who present a valid ID or business card receive 25 percent off their bill. Stop in and enjoy the Southern California-inspired American cuisine at this “casual but elegant” eatery.

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