{"id":319288,"date":"2023-02-03T11:30:30","date_gmt":"2023-02-03T19:30:30","guid":{"rendered":"https:\/\/sdnews.com\/?p=319288"},"modified":"2023-02-01T12:50:21","modified_gmt":"2023-02-01T20:50:21","slug":"find-surfboards-snowboards-bicycles-and-more-at-play-it-again-sports-in-pacific-beach","status":"publish","type":"post","link":"https:\/\/test.sdnews.com\/es\/find-surfboards-snowboards-bicycles-and-more-at-play-it-again-sports-in-pacific-beach\/","title":{"rendered":"Find surfboards, snowboards, bicycles and more at Play It Again Sports in Pacific Beach"},"content":{"rendered":"<p>For more than 30 years, Play It Again Sports in Pacific Beach has struck just the right balance between selling new and used goods serving the sports and recreational needs of the beach communities and beyond.<\/p>\n<p>\u201cIt\u2019s about 50-50, we try to balance,\u201d said owner Fred Princen of his new-used retail mix at 1401 Garnet Ave. The store carries literally thousands of individual items including surfboards, skateboards, in-line skates, paddleboards, fitness equipment, golf clubs, snowboards, and bicycles. Play It Again\u2019s inventory offers all the accouterments for seasonal and year-round sports activities of every imaginable type, including relatively new and increasingly popular pickleball. The shop also sells apparel associated with whatever sport or activity customers are interested in.<\/p>\n<p>\u201cThe system has always been the same,\u201d pointed out Princen, adding customers have choices when they come in. \u201cPeople come to trade the old items they\u2019ve outgrown or want to part with,\u201d he said. \u201cWe make them three offers based on how much we can sell their item for cash, a trade-in with six-months store credit and consignment, where the item remains the customer\u2019s property until it is sold, and then we do a 50-50 split. I buy back what someone purchases giving the same margin when we buy, 30% to 35% cash back, 40% in trade-in or selling on consignment.\u201d<\/p>\n<p>Princen talked about their biggest-selling item right now in mid-winter. \u201cWe are one of the biggest retailers when it comes to snow sports offering something that is good quality at an affordable price,\u201d he said.<\/p>\n<figure id=\"attachment_319289\" aria-describedby=\"caption-attachment-319289\" style=\"width: 300px\" class=\"wp-caption alignright\"><img decoding=\"async\" class=\"size-medium wp-image-319289 lazyload\" data-src=\"https:\/\/cdn.sdnews.com\/wp-content\/uploads\/20230201123633\/1a-20230127_153151_edited-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" data-srcset=\"https:\/\/cdn.sdnews.com\/wp-content\/uploads\/20230201123633\/1a-20230127_153151_edited-300x225.jpg 300w, https:\/\/cdn.sdnews.com\/wp-content\/uploads\/20230201123633\/1a-20230127_153151_edited-1024x767.jpg 1024w, https:\/\/cdn.sdnews.com\/wp-content\/uploads\/20230201123633\/1a-20230127_153151_edited-768x576.jpg 768w, https:\/\/cdn.sdnews.com\/wp-content\/uploads\/20230201123633\/1a-20230127_153151_edited-1536x1151.jpg 1536w, https:\/\/cdn.sdnews.com\/wp-content\/uploads\/20230201123633\/1a-20230127_153151_edited-2048x1535.jpg 2048w, https:\/\/cdn.sdnews.com\/wp-content\/uploads\/20230201123633\/1a-20230127_153151_edited-16x12.jpg 16w, https:\/\/cdn.sdnews.com\/wp-content\/uploads\/20230201123633\/1a-20230127_153151_edited-750x562.jpg 750w, https:\/\/cdn.sdnews.com\/wp-content\/uploads\/20230201123633\/1a-20230127_153151_edited-1140x854.jpg 1140w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/225;\" \/><figcaption id=\"caption-attachment-319289\" class=\"wp-caption-text\">Store manager Jay Yount and owner Fred Princen at Play It Again Sports in Pacific Beach. PHOTO BY DAVE SCHWAB<\/figcaption><\/figure>\n<p>One of the biggest challenges Princen has in marketing his store is branding. \u201cPeople don\u2019t realize how much stuff we have,\u201d he said adding the three Play It Again franchises in San Diego County are individually owned so that \u201cevery store is unique.\u201d<\/p>\n<p>Merchandise in Play it Again is compartmentalized and seasonalized, prioritizing those sports and activities that are in season.<\/p>\n<p>Open since 1992, Princen has owned Play It Again for the past nine years. You can be any age to buy in the shop but must be 18 years or older to sell.<\/p>\n<p>In terms of the deals they make with customers, Princen said: \u201cIt has to be a balance between the margin we need to make, and how much the person is going to have in return. That\u2019s why we do the three offers.\u201d<\/p>\n<p>Princen noted his shop is good for those starting out in a new sport or activity because it allows them to buy things at a less-expensive entry level to determine whether it is something they wish to pursue further. Or, it can be useful for someone seeking less-expensive non-name brand products of high quality.<\/p>\n<p>Play It Again Sports prides itself on the fairness of the deals it strikes with customers in transactions. \u201cCustomers come in and they go, \u2018You get all that and at that price?,\u2019 said Princen adding, \u201cSo many people say, \u2018I didn\u2019t know you handled that.\u2019 Or, \u2018You only do used, I\u2019m not sure you have this or that.\u2019\u201d<\/p>\n<p>The successful business model at Play It Again is no secret.<\/p>\n<p>\u201cWe get new \u2013 or used \u2013 that is quality at a price that is affordable with all the choices we have,\u201d said Princen concluding, \u201cWe\u2019re the only store around, for example, that you can find that selection of snowboards, or surfboards, at that price.\u201d<\/p>\n<p>PLAY IT AGAIN SPORTS<\/p>\n<p>Where: 1401 Garnet Ave.<\/p>\n<p>Contact: playitagainsportssd.com, 858-490-0222.<\/p>","protected":false},"excerpt":{"rendered":"<p>For more than 30 years, Play It Again Sports in Pacific Beach has struck just the right balance between selling new and used goods serving the sports and recreational needs of the beach communities and beyond. \u201cIt\u2019s about 50-50, we try to balance,\u201d said owner Fred Princen of his new-used retail mix at 1401 Garnet [&hellip;]<\/p>","protected":false},"author":840,"featured_media":319289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"11559","_seopress_titles_title":"","_seopress_titles_desc":"For more than 30 years, Play It Again Sports in Pacific Beach has struck just the right balance between selling new and used goods serving the sports and recreational needs of the beach communities and 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