Would a town council by any other name still be representative of the community?<\/p>\n
That is the question being posed soon to its membership by Pacific Beach Town Council, whose board is recommending a name change to the Pacific Beach Community Association.<\/p>\n
\u201cThis idea is not new; it\u2019s been raised in years past, but for various reasons, never acted upon,\u201d said PBTC board member Ron Walker.\u00a0\u201cWe feel that this is the right time for a change,\u00a0in order to\u00a0best further our goals in the community.\u201d<\/p>\n
This statement was mailed out recently to PBTC board members explaining the reasoning behind the group\u2019s proposed name change. \u201cThe PBTC desires to increase community awareness of the organization\u2019s mission and accomplishments, and to grow membership,\u201d said the statement which concluded, \u201cA major obstacle to this effort is a widespread misunderstanding of what the PB Town Council is, how it operates, and who may participate. Much of the confusion stems from the name, \u2018Town Council.\u2019\u201d<\/p>\n
The statement proceeds to note that many residents infer that the town council is governmental, a lower-tier subgroup of the San Diego City Council, and therefore do not understand that PBTC is actually an all-volunteer membership organization.<\/p>\n
\u201cMany believe that the PBTC is \u2018in charge\u2019 of establishing Pacific Beach regulations and that it plays a role in enforcement,\u201d according to the PB Town Council statement. \u201cThus, the PBTC is often perceived as unresponsive and ineffective. This discourages membership and other forms of participation. We often hear reluctance from potential members to join a \u2018council\u2019 \u2013 they don\u2019t realize it\u2019s simply an association membership.\u201d<\/p>\n
PB Town Council president Marcella Bothwell noted the process of changing the PBTC name will involve both California state and federal entities, and ultimately involve a vote of group trustees.<\/p>\n
\u201cThe board of directors voted to recommend the name change to the general membership, and the general membership will vote on the proposed change at the July 20 general meeting,\u201d Bothwell said, discussing what a group name change will actually do.<\/p>\n
\u201cIt changes the way we are perceived by many folks who are unfamiliar with the true structure, mission, activities, and accomplishments of the organization,\u201d she said. \u201cWe believe the new name describes the group in a more accurate and welcoming manner.<\/p>\n
\u201cWe hope that the name promotes inclusiveness and welcomes members who thought the \u2018town council\u2019 meant they could not simply join the organization, and thereby increase our collective talent to make PB the best it can be,\u201d Bothwell said.<\/p>\n
The PBTC board is convinced the organization will benefit from a new name that is more accurate and immediately understood. The word \u201ccommunity,\u201d for instance, is viewed as welcoming and inclusive by potential members, and connotes working together for positive change.<\/p>\n
In addition to being more inviting, the board notes the initials of the new name, PBCA, better positions the organization as part of the fabric of PB.<\/p>\n
The board points out that research indicates that \u201ccommunity\u201d is an important concept and organizational attribute to potential new members, especially true among younger residents whose increased participation is essential to the group\u2019s future success.<\/p>\n
Should the new name be adopted, Bothwell said it won\u2019t change the basic broad mission of the group: The betterment of Pacific Beach. \u201cBy increasing our appeal and involvement, our goal is to do more,\u201d she said adding, if the general membership approves the name change, \u201cwe\u2019ll need to make some regulatory filings for it to be official.\u201d<\/p>\n
Added Bothwell: \u201cRight now, fewer than 1% of the estimated 40,000 residents of Pacific Beach are members of the town council. We\u2019ll use every available medium and event to reach, influence, and recruit additional potential members. That will include print media, social media, community group-sponsored events such as the upcoming BeachFest, and our own community events and enhancement activities.\u201d<\/p>\n
<\/p>\n
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