If you\u2019re old enough to remember the last Ice Age (like me), you probably recall the first commercial television sets, the ones with the ugly little brown picture tubes and the uglier rabbit ears that never quite worked (and still don\u2019t). Fact is, the medium dates all the way to 1928 and featured a batch of primordial two-inch screens. TV would surface in earnest in 1948, and even then, the technology was pretty terrible. Pretty terrible, that is, by today\u2019s standards. Sixty years\u2019 lessons apparently weren\u2019t lost on a fraternity of professionals who\u2019ve routinely taken TV reproduction to modern levels\u2013and one of them wants you to know that some Downtown attractions figure into the latest wave of digitized culture and the public\u2019s perception of it. Ron Marcus is chief executive officer of Shindy Media, a Sorrento Valley production company that seeks to “brand” a client\u2019s marketing potential the same way the high rollers do for movies and TV, with their hooks and angles and stories and such. New Year\u2019s eve at The W hotel; a premiere Anthology concert; the doings at East Village\u2019s Basic Kitchen & Bar: Downtown\u2019s key attractions are integral to the company\u2019s shindy.tv, founded in 2007 with a digital perspective to boot. “A cold beer never looked so good” in a shindy.tv clip featuring Ron Lynch, president of the Tilted Kilt franchises (San Diego has one Downtown). Hard to tell if Lynch was talking about the real thing or the one on the screen. “Our overarching mission,” Marcus said, “is to show off all of San Diego eventually. But there\u2019s so much happening Downtown, and Downtown is growing so much, that [shindy.tv is] just a natural place to show all this growth. It just made sense to have a focus down there.” And theoretically, the recession gives Marcus a chance to bide his time and perfect his ideas. “People will be looking for places to go out [when things turn around],” Marcus said, “and those brave souls opening places right now, those are the places that people don\u2019t know about yet. They\u2019ll want to go to a place like shindy.tv to find out about them.” The “shows” about the hot spots are one thing\u2014but Marcus said that the support for these items lies in electronic advertising support. “I haven\u2019t been able to make that happen yet,” he explained, “and I don\u2019t know what it\u2019ll take to make that happen. I\u2019m employing other models as well to where Shindy becomes a portal to culture in San Diego. I\u2019m still trying to figure out the [ideal] model for that.” Even so, Marcus said, “I try to encourage people to be ahead of the curve by putting Hollywood-style video on [their] website, which will get [them] ahead of everybody in [their] market. Make the entertainment be a product itself, and that will attract more people to your own product.” But this is now, and that is then\u2014like in the next few years, when Internet users may face wholesale glitches as bandwidth, or the rate of data transfer, theoretically evaporates. Cyberspace capacity is finite, and experts say it could run out sometime in 2010 amid demand that already increases 60 percent a year. The problem is compounded by the bandwidth requirements of giants like youtube and myspace. Marcus doesn\u2019t seem fazed. “It\u2019s amazing that we have the bandwidth that we do,” he continued, “and every 18 months, we double the capacity of everything. And I?think it\u2019s going to be quite a long time before the entire world gets hooked up to broadband.” Meanwhile, a wonderful medium is taking root, and unlike in 1928, a global depression doesn\u2019t seem terribly likely to unearth it. “The costs of production have come way down,” Marcus said. “Anyone, including myself, can buy a decent professional camera, and you can call yourself a video producer. But what I\u2019m trying to do is bring a different level of creative thinking to corporate application. I\u2019m thinking more like an entertainer.”<\/p>","protected":false},"excerpt":{"rendered":"
If you\u2019re old enough to remember the last Ice Age (like me), you probably recall the first commercial television sets, the ones with the ugly little brown picture tubes and the uglier rabbit ears that never quite worked (and still don\u2019t). Fact is, the medium dates all the way to 1928 and featured a batch […]<\/p>","protected":false},"author":726,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"11556","_seopress_titles_title":"Shindy.tv wants to brand your product the way the Hollywood moguls do","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[11556,11593,11550],"tags":[],"class_list":["post-298893","post","type-post","status-publish","format-standard","hentry","category-downtown-news","category-no-images","category-top-stories"],"_links":{"self":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/298893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/users\/726"}],"replies":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/comments?post=298893"}],"version-history":[{"count":0,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/298893\/revisions"}],"wp:attachment":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media?parent=298893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/categories?post=298893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/tags?post=298893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}