Young women looking to spend money on stylish clothing make Garnet Avenue an attractive location for retailers. (This is the second part in a two-part series about the evolution of the Garnet Avenue business district.)<\/b>
\nJeff Kinney, owner of Surf Club Surf Shop, was not alone in describing the retail attraction of the Garnet Avenue shopping district, as well as defining the clientele attracted to the area.
\n“If anywhere you want to do retail, Garnet is where you want to do it because of the foot traffic,” he said.
\n“Obviously, PB isn\u2019t going to have a Bloomingdales. It isn\u2019t going to have a Nordstrom\u2019s. Its isn\u2019t going to have a Saks,” Kinney added. “In the same sense, backwards, you\u2019re not going to see in the malls any mom and pop very unique boutiques.”
\nHe said Garnet has a “a lot of good energy” and described the trends in new businesses as very “boutiquish” women\u2019s and men\u2019s stores. The predominant shopper is an 18 to 32- year-old female who brings about two or three of her girlfriends, he said.
\nIf the young female roams Garnet Avenue with her friends, then Forward Footwear is in the right place. The women\u2019s shoe boutique, once doing business at a space inside another Garnet Avenue store, reopened in December 2008 at 1043 Garnet Ave. Slogans encouraging the female obsession with trendy footwear are printed on the walls: “She with the most shoes wins.”
\nThe shop was bustling on a recent weekday at about 3:30 p.m. Owners Michael M. and Herb Terrell seem to have a winning formula for Garnet Avenue.
\n“It\u2019s the best retail spot for what we sell in all of San Diego,” Michael M. said. “It\u2019s the right demographic, the right walk-by traffic. For what we intended the business to do, this was the right place to be.”
\nThe owners are hoping the store\u2019s selection coupled, with the fact that 80 percent of the inventory is under $40, attracts the avid female shoe shopaholic. “We try to keep the PB girl from going to the mall,” Michael M. said.
\nScenario, a women\u2019s clothing boutique selling fashionable attire for going out on the town, has been at 1135 Garnet Ave. since March.
\n“We offer clothes for young women and even some junior clothing,” said _______, who owns the store with three of her sisters. “We are targeting young adults. Also, we get a lot of customers going to Vegas, going out for the night or the weekend, So that\u2019s our main customer base so far.”
\nGappy said the Garnet vibe is very upbeat with friendly people, and she enjoys seeing these people buying merchandise from her boutique. She has a positive outlook about always making a sale.
\n“We have very good service and will help you mix and match things,” she said. “We won\u2019t let you leave unless you like something and take it home.”
\nYoung women looking to spend money on stylish clothing make Garnet Avenue an attractive location for retailers. (This is the second part in a two-part series about the evolution of the Garnet Avenue business district.)<\/b>
\nFernanda Silveira chose Pacific Beach to open Acai Boutique and Brazilian Market “because it\u2019s near the beach and all my people living near the beach,” she said, referring to the local Brazilian population. Her store, located at 1570 Garnet Ave., sells Brazilian food and cooking ingredients, Brazilian beverages, gifts and \u2014 also taking aim at Garnet\u2019s female market \u2014 Brazilian bikinis.
\n“The American girls are into the the Brazilian cut for the bikinis,” she said.
\nRaw Clothing boutique, 940 Garnet Ave., has been on the scene since 1992. Owner Mark Nussbaum said the demographic on the avenue remains the same.
\n“A lot of students shop this area because it\u2019s a younger audience,” he said. That\u2019s just fine with him: “They\u2019ve supported me these last 17 years,” he added.<\/p>","protected":false},"excerpt":{"rendered":"
Young women looking to spend money on stylish clothing make Garnet Avenue an attractive location for retailers. (This is the second part in a two-part series about the evolution of the Garnet Avenue business district.) Jeff Kinney, owner of Surf Club Surf Shop, was not alone in describing the retail attraction of the Garnet Avenue […]<\/p>","protected":false},"author":726,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"11559","_seopress_titles_title":"Retail target: Females look for a fashion fix on Garnet Avenue","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[11559,11593,11550],"tags":[],"class_list":["post-298545","post","type-post","status-publish","format-standard","hentry","category-beach-bay-press","category-no-images","category-top-stories"],"_links":{"self":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/298545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/users\/726"}],"replies":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/comments?post=298545"}],"version-history":[{"count":0,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/298545\/revisions"}],"wp:attachment":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media?parent=298545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/categories?post=298545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/tags?post=298545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}