The new revenue-generating strategic plan of La Jolla Village Merchants Association (LJVMA) offers some progressive ideas like selling La Jolla-opoly board spaces and hosting a golf tournament, as well as calling for the collection of outstanding business license fees.
\nAll businesses within LJVMA\u2019s 30-block area are assessed annual city fees of $45 to $350. Those fees go into a fund used by LJVMA to beautify, market and promote La Jolla\u2019s business community.
\nLJVMA executive director Sheila Fortune said there\u2019s a great deal of money out there tied up in uncollected license fees that could be used instead to benefit merchants.
\n“We have approximately 1,260 businesses in the BID [business improvement district], and we guestimate that approximately 500 of those businesses are not paying there business license fees,” Fortune said adding “that\u2019s huge.”
\nFortune said the city of San Diego does not have a mechanism in place at present to monitor and collect delinquent license fees, so it\u2019s therefore up to LJVMA to take the initiative to rectifying that.
\n“We\u2019re working with the city in trying to create better oversight and education,” Fortune said adding business owners will be engaged moving forward in doing public outreach.
\n“We need to make sure people know that if they\u2019re running a retail facility or if they\u2019re an independent contractor renting space, like a hair salon, a nail technician or a real-estate person, that they should have a city of San Diego business tax certificate,” she said.
\nThose business tax certificates can be applied for and obtained online, Fortune added.
\nThe 3-year-old LJVMA is at a crossroads as it strives to develop best practices for promoting businesses in its 30-block area which includes Prospect Street, Coast Boulevard, Herschel and Girard avenues, Pearl Street, Fay and Ivanhoe avenues, Wall Street, Bishops Lane, Cave and Silverado streets, Kline Avenue and Roslyn and Drury lanes, as well as portions of La Jolla Boulevard and Torrey Pines Road.
\nOther ideas that have emerged from the group\u2019s strategic deliberations the past couple months to raise revenues include:
\n\u2022 hosting an LJVMA Golf Tournament May 16 at Torrey Pines \u00a0Golf Course;
\n\u2022 keeping Summer Haute La Jolla Music and Scavenger hunt fundraiser but changing it to quarterly rather than monthly status;
\n\u2022 increasing viewers and clicks on LJVMA\u2019s website at www.LaJolla-bytheSea.com;
\n\u2022 designing, producing and selling the LJVMA\u2019s own game version of Monopoly.
\n\u2022 searching for “anchors” to bring the Village together in a more balanced shopping experience to tie in all corners of LJ BID;
\n\u2022 educating Village real-estate owners and businesses that it is their responsibility to keep their sidewalks clean, maintained and safe for pedestrians, as well as provide contacts for sidewalk pressure washing companies;
\n\u2022 educating all business owners where the LJV Information Center is located and the opportunities there for advertising exposure;
\n\u2022 assigning all LJVMA board directors a block in the LJBID to canvas;
\n\u00a0\u2022 researching and creating new ways to raise money for LJVMA through public-private partnerships;
\n\u2022 requesting the city remove all old, poorly kept, empty and no longer in use newspaper and magazine boxes and validate with a sticker of inspection those boxes that are legal and have paid their permit fees; and
\n\u2022 coordinating hanging of the “Seasons Greetings” sign at the bridge on Torrey Pines during the holidays and accept donations or sponsors for this expense.<\/p>","protected":false},"excerpt":{"rendered":"
The new revenue-generating strategic plan of La Jolla Village Merchants Association (LJVMA) offers some progressive ideas like selling La Jolla-opoly board spaces and hosting a golf tournament, as well as calling for the collection of outstanding business license fees. All businesses within LJVMA\u2019s 30-block area are assessed annual city fees of $45 to $350. Those […]<\/p>","protected":false},"author":726,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"11560","_seopress_titles_title":"Merchants group gets creative with new revenue-generating strategic plan","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[11560,11593],"tags":[],"class_list":["post-297507","post","type-post","status-publish","format-standard","hentry","category-la-jolla-village-news","category-no-images"],"_links":{"self":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/297507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/users\/726"}],"replies":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/comments?post=297507"}],"version-history":[{"count":0,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/297507\/revisions"}],"wp:attachment":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media?parent=297507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/categories?post=297507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/tags?post=297507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}