The much-anticipated Ocean Beach MainStreet Association\u2019s (OBMA)\u00a0 retooled website is up an running, courtesy of webmaster Intrepid Network Multimedia Services & Business Solutions.
\n“We\u2019re still updating some things, but for the most part it\u2019s live,” said Denny Knox, executive director of OBMA, the community\u2019s Business Improvement District (BID). “It was completely redesigned with the help of about 20 people on our Promotions Committee,” she said.
\nKnox credited the job done by Josh Utley, Intrepid\u2019s president\/CEO, for successfully redeveloping the BID\u2019s website making it truly cutting-edge.
\n“Josh did a phenomenal job, really put his heart and soul into this one,” she said, adding the website is not only more responsive but more accessible now. It\u2019s designed to respond to phones, tablets, laptops, whatever, It\u2019s also designed to be readable no matter what device you\u2019re using. We\u2019re super-pleased with it.”
\nNoting Intrepid designed OBMA\u2019s website back in 2009, Utley said the redesign involved upgrading its content management to improve search engine placement.
\nUtley said his recent work on the OBMA website is an example of “responsive design,” in that the website is now configured to “respond to any size screen no matter the device.”
\n“Whether you\u2019re using an iPad, a laptop, a tablet or a phone, you will be able to view it (website),” he said. “It\u2019s an improved user experience so people can quickly find what they\u2019re looking for.”
\nUtley has been doing analytics on the OBMA site since he created it. He\u2019s uncovered some surprising facts during that time.
\n“A total of 75 percent of the people who visit the OBMA website have never been to it before,” Utley said. “They\u2019re usually looking for a restaurant or more information on an event or just checking on what there is to do in OB.”
\nThe web designer said there\u2019s typically a three- to ten-second window available to engage a visitor to the website to try and capture their interest.
\nOne of the more popular items on OBMA\u2019s website is Dog Beach, said Utley.
\n“It\u2019s always in the top five (hits),” he said, adding that will trigger adding more information to that page, like relevant advertisers (such as dog washes or lodging) near the popular beach visitor site.
\nWeb users these days are increasingly becoming less patient, said Utley, who added its becoming more challenging to find ways to draw \u2014 and maintain \u2014 the interest of web surfers.
\n“You need to make your website more robust, feature-heavy with things like a slideshow and responsive design,” Utley said. He said adding search engine optimization is always key and that website design is “a lot more involved than people realize.
\n“If you don\u2019t update your content, it becomes stagnant,” he said. Fine-tuning is always required to “ensure images are high quality.”
\nVisit OBMA\u2019s website at www.oceanbeachsandiego.com.<\/p>","protected":false},"excerpt":{"rendered":"
The much-anticipated Ocean Beach MainStreet Association\u2019s (OBMA)\u00a0 retooled website is up an running, courtesy of webmaster Intrepid Network Multimedia Services & Business Solutions. “We\u2019re still updating some things, but for the most part it\u2019s live,” said Denny Knox, executive director of OBMA, the community\u2019s Business Improvement District (BID). “It was completely redesigned with the help […]<\/p>","protected":false},"author":726,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"11561","_seopress_titles_title":"OBMA partners with Intrepid for more responsive, accessible website","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[11551,11593,11561],"tags":[],"class_list":["post-296479","post","type-post","status-publish","format-standard","hentry","category-news","category-no-images","category-peninsula-beacon"],"_links":{"self":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/296479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/users\/726"}],"replies":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/comments?post=296479"}],"version-history":[{"count":0,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/296479\/revisions"}],"wp:attachment":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media?parent=296479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/categories?post=296479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/tags?post=296479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}