People go to the beach to get away from advertising blight. It\u2019s everywhere we look, ad nauseum (pun intended). Mayor Jerry Saunders\u2019 strategic marketing and advertising plan, backed by the Teamster\u2019s Union, among others, would place advertising on our beaches to help reduce our $75 million deficit and restore funds for lifeguards and other programs. The plan\u2019s projected revenue is $200,000 to $500,000 for five years. [This is] a mere spit in the bucket for advertisers. For this, we would give up our naturally gorgeous, eye-pleasing, nerve-easing beaches with their panoramic views of nothing but sand and sea, swimmers, surfers, and all manner of happy ad-free people? The advertising placed on lifeguard towers, beach benches, trash cans and walkways may also be placed on “lifeguard assets” like rescue trucks, surfboards, equipment, T-shirts, trunks, and bathing suits \u2014 front and back. Lifeguards in disguise seems like a bad idea. Ocean Beach has beach benches that were donated by families who have lost someone to the heavens who enjoyed sea-air breezes, soft sand between their toes and sun on their face. Now imagine a couple lazing on a beach bench plastered with advertising, watching children make sand castles, one person pointing to a lifeguard tower and saying, “Oh look, honey, a jumbo Trojan ad, isn\u2019t that nice?! And the matching trash cans\u2019 wonderful colors \u2026 Don\u2019t they make staying for the sunset worth it?” Here\u2019s a better idea. Instead of beach ads, let\u2019s stop building downtown. I agree with Joe LaCava, president of the La Jolla Community Planning Association, who is quoted in an article by reporter Jenna Frazier of the La Jolla Village News as saying, “Protecting the parks and beaches from commercialization has long been a worthy goal.” La Jolla has a jewel of a tourist attraction in Mother\u2019s Beach. Can you picture the walls of the breakwater surrounding the beach covered in advertisements? Oh, but take heart, my dearies. I\u2019m not totally against advertising on our beautiful San Diego beaches. Why, putting ads on the inside of trashcans \u2014 especially at our world-famous Dog Beach \u2014 is a wonderful idea! Everyone who throws in a poopy bag will see them. \u2014Sage Faber Ocean Beach<\/p>","protected":false},"excerpt":{"rendered":"
People go to the beach to get away from advertising blight. It\u2019s everywhere we look, ad nauseum (pun intended). Mayor Jerry Saunders\u2019 strategic marketing and advertising plan, backed by the Teamster\u2019s Union, among others, would place advertising on our beaches to help reduce our $75 million deficit and restore funds for lifeguards and other programs. […]<\/p>","protected":false},"author":726,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"11561","_seopress_titles_title":"Beach ads would cheapen beautiful scenery","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[11593,11552,11561],"tags":[],"class_list":["post-295409","post","type-post","status-publish","format-standard","hentry","category-no-images","category-opinion","category-peninsula-beacon"],"_links":{"self":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/295409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/users\/726"}],"replies":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/comments?post=295409"}],"version-history":[{"count":0,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/295409\/revisions"}],"wp:attachment":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media?parent=295409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/categories?post=295409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/tags?post=295409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}