{"id":284653,"date":"2010-04-01T00:00:00","date_gmt":"2010-04-01T07:00:00","guid":{"rendered":"https:\/\/sdnews.com\/taking-the-blues-out-of-tattoos\/"},"modified":"2010-04-01T00:00:00","modified_gmt":"2010-04-01T07:00:00","slug":"taking-the-blues-out-of-tattoos","status":"publish","type":"post","link":"https:\/\/test.sdnews.com\/es\/taking-the-blues-out-of-tattoos\/","title":{"rendered":"Taking the blues out of tattoos"},"content":{"rendered":"<p>Pacific Beach is home to numerous tattoo shops, but a new store with a unique atmosphere is putting its mark on the local industry. On Point Tattoo, located at 1020 Grand Ave., has done away with the dark ambience and intimidating d\u00e9cor that is sometimes associated with tattoo parlors, in favor of a more welcoming environment. Rather than generic art or tattoo &#8220;flare&#8221; samples on the walls, owner and artist Shane Ambort opted to hang framed pictures of the tattoos he has created. The facility features a bright, clean waiting area painted a cheerful shade of blue, with couches, a plasma TV, DVDs and an aquarium. &#8220;I take pride in this [area] as more of a comfortable living situation \u2014 it\u2019s more like a living room,&#8221; Ambort said. &#8220;It\u2019s relaxing, it makes people more comfortable \u2026 this is not intimidating.&#8221; Ambort\u2019s shop has been open for less than two months, but he has been a tattoo artist for nearly two decades. He said he has always been artistically inclined. He won his first art contest in third grade, but he didn\u2019t fully realize his passion until he picked up a tattoo machine at the age of 19 while he was in the Marine Corps. &#8220;I absolutely love tattooing,&#8221; Ambort said. &#8220;I love to tattoo more than painting, more than sculpting \u2026 more than ceramics, more than anything. Putting art in your skin, that\u2019s one of the most spiritual things ever. You never get tired of it, you never get less than impressed.&#8221; Ambort prides himself on being a custom tattoo artist, working with customers to help them create a design and decide where the tattoo should go, based on the individual\u2019s body type and shape, and their personality. &#8220;I like to \u2026 find out what kind of people they are, their likes, their dislikes, and I start to get these visions in my head of what would fit them perfectly, even if they\u2019ve never thought of it before,&#8221; Ambort said. &#8220;So, when I come up with these drawings, they\u2019re amazed. I\u2019ve never had anyone go, \u2018No, I don\u2019t like that.\u2019 They go, \u2018Wow, I\u2019ve never thought of that,\u2019 and that\u2019s exactly what I want.&#8221; Juli Wallace, a customer who went to On Point for her third tattoo, said she was impressed by the inviting environment and blown away by Ambort\u2019s artistic prowess. &#8220;He takes your ideas and creates an artistic masterpiece on your body,&#8221; Wallace said. &#8220;It is amazing.&#8221;<\/p>","protected":false},"excerpt":{"rendered":"<p>Pacific Beach is home to numerous tattoo shops, but a new store with a unique atmosphere is putting its mark on the local industry. On Point Tattoo, located at 1020 Grand Ave., has done away with the dark ambience and intimidating d\u00e9cor that is sometimes associated with tattoo parlors, in favor of a more welcoming [&hellip;]<\/p>","protected":false},"author":726,"featured_media":284654,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"11559","_seopress_titles_title":"Taking the blues out of tattoos","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[11559,11550],"tags":[],"class_list":["post-284653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beach-bay-press","category-top-stories"],"_links":{"self":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/284653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/users\/726"}],"replies":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/comments?post=284653"}],"version-history":[{"count":0,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/284653\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media\/284654"}],"wp:attachment":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media?parent=284653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/categories?post=284653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/tags?post=284653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}