Point Loma\u2019s IGroup Design just completed work on one of the company\u2019s highest-profile projects: the $300 million Willows Hotel & Spa expansion of Viejas Casino & Resort.
\nAt Viejas, IGroup Design principal Roger Storer and his team did interior and exterior architecture and interior design, including custom-designed furniture. The firm\u2019s\u00a0contribution to the casino\u2019s expansion showcases a sumptuously appointed, adults-only boutique hotel, a full-service spa and three new restaurants, including the signature Locale Kitchen & Lounge.
\nStorer, who grew up in Point Loma, is head of the architecture, interior design and procurement firm, now located in Liberty Station at 2468 Historic Decatur Road, Suite 200.\u00a0
\nThe interior designer comes from humble beginnings. Twenty years ago, he started his own home business in 1998 with the aid and tutelage of his mother.
\n“I was brought up in this industry as my mother was a commercial interior designer in Los Angeles when I was growing up,” said Storer. “I started the company in the backyard of my house. My mother was helping do our layout boards (design planning).”
\nStorer had high praise for Liberty Station which he cited for its nice atmosphere, great shops and artistic communities.
\n“We\u2019ve found there are a lot of quads, almost breakout areas, with companies we can collaborate with and go through our creative process,” he said.
\nIGroup Design\u2019s work includes design for hotels, restaurants, retail, gaming, senior living and multi-family spaces.\u00a0
\nThe company\u2019s portfolio includes a multi-family project in the Peninsula, Blue Point Townhomes at 3725 Talbot St.
\nWhen IGroup Design was asked to help lease the 12-unit Blue Point multistory townhome development by furnishing one of their model units, they complied capturing the neighborhood\u2019s lifestyle with open floor plans creating attractive live-work spaces.
\nStorer said the best thing about working out of Liberty Station is that he\u2019s “back in Point Loma.”
\n“I\u2019m very involved in the community,” he said, noting he\u2019s been a longtime member of the Point Loma Optimist Club, perhaps best known for planting flags on Rosecrans Street on Sundays.
\nDiscussing his business philosophy, Storer said his objective is always to “make that incremental change between good and great. We really try to collaborate with the client and our construction partners to bring out the best in every detail. We really want to feel we did the best job we could do, exceeding their expectations.”
\nIn IGroup Design\u2019s method, function trumps form.
\n“With restaurants, everyone wants everything clean,” Storer said noting it\u2019s always important to “not do anything that\u2019s going to take away from the chefs. You don\u2019t want your design to be a distraction, or detract from the client\u2019s dining experience. You want to enhance \u2013 not overpower. It\u2019s an art to be able to achieve that. We call it \u2018creating extraordinary spaces for extraordinary people.\u2019 ”
\nIGroup Design with its 15 employees has seven projects in the works with three more in the pipeline, everything from casinos to restaurants to multi-family developments and hotels. IGroup Design
\nWhere: 2468 Historic Decatur Road, Suite 200
\nHours: 8 a.m. to 5 p.m. daily, closed weekends.
\nInfo: igroupdesign.com, 619-702-4119.<\/p>","protected":false},"excerpt":{"rendered":"
Point Loma\u2019s IGroup Design just completed work on one of the company\u2019s highest-profile projects: the $300 million Willows Hotel & Spa expansion of Viejas Casino & Resort. At Viejas, IGroup Design principal Roger Storer and his team did interior and exterior architecture and interior design, including custom-designed furniture. The firm\u2019s\u00a0contribution to the casino\u2019s expansion showcases […]<\/p>","protected":false},"author":726,"featured_media":281528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Point Loman leads successful IGroup Design in Liberty Station","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[11551,11600],"tags":[],"class_list":["post-281527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-sdnews"],"_links":{"self":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/281527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/users\/726"}],"replies":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/comments?post=281527"}],"version-history":[{"count":0,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/281527\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media\/281528"}],"wp:attachment":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media?parent=281527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/categories?post=281527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/tags?post=281527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}