La Jolla Village Merchants Association president Brett Murphy started out the business improvement district\u2019s first remote meeting on April 8 with a message to members.
\n“These past four weeks have been pretty terrible for a lot of people, and we don\u2019t have a date when we will be getting back to work,” said Murphy. “We\u2019ve been strategizing with our fellow merchants. We want \u2013 and we need \u2013 to do everything to help businesses recover during this uncertain time. On the bright side, I can be helpful to a lot of you.”
\nMurphy, co-owner of La Jolla Sports Club, pointed out he was forced to close March 16. “I\u2019m living the same life you are,” he said. “I had to close my club down and layoff 60 employees, and since then we\u2019ve been busy establishing a food bank for them.”
\nThe fitness facility operator said he\u2019s applied for all possible small-business loans being offered at local, state and federal levels, and urged other LJVMA members to follow suit.
\n“Go through your existing lender,” Murphy urged. “Fraud is really rampant right now. We (LJVMA) will help you navigate through all that.”
\nConcluded Murphy, “Know that COVID-19 will change our Village forever. We, together, can determine what that looks \u2013 and feels \u2013 like.”
\nMayoral candidate, District 1 Councilmember and Council president pro tem Barbara Bry joined the April 8 merchants\u2019 meeting.
\n“I\u2019d like to thank you (LJVMA) for being proactive and not letting the health emergency stand in the way of your meeting, figuring out how to use technology and social media to engage the community and support small businesses,” said Bry. Addressing homelessness in La Jolla. Bry said she visits the Village every other day to do personal business and has noticed homeless, particularly on Girard, have a higher profile now on the less-busy streets. “I\u2019ve asked for Porta-potties to be set up at the rec center and in the library parking lot,” Bry said, adding she has also appealed to San Diego Police Department\u2019s Homeless Outreach Team for help.
\n“I\u2019m going to be asking the HOT Team to be proactive in La Jolla,” she said. “If you need to send the HOT team to deal with someone let Steve Hadley (aide) know.”
\nBry said residents can also address homeless problems and issues through the City\u2019s Get It Done app at sandiego.gov.
\nLJVMA board member Julie Wright noted, “We\u2019ve lost business in our Village, but on a global scale this is a lot like Katrina (hurricane) happening to the world. We\u2019re all going through this together.”
\nConcluding the meeting, Murphy said, “Be safe out there. Hope to see you soon, in person.”
\nBry aide Steve Hadley can be reached at srhadley@sandiego.gov.<\/p>","protected":false},"excerpt":{"rendered":"
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