Hodad\u2019s, one of the most popular burger joints in San Diego, is delving into something new: craft-beer brewing.
\nThe iconic Ocean Beach restaurant at 5010 Newport Ave., whose name is derived from the 1950\u2019s beach term for surfer wannabes and claims to have the “world\u2019s best burger,” announced on Nov. 11 its latest venture into craft brewing. Those new brews are now available at all Hodad\u2019s locations including Ocean Beach, downtown at 945 Broadway Ave., and in its locations in Petco Park during Padres games.
\nJeremy Diem, Hodad\u2019s president\/CEO, said the crafting concept has been brewing for a couple of years. He said Hodad\u2019s hops is the brainchild of an employee, cook Marlow Myrmo, who had been home-brewing.
\n“[Myrmo] came up to me and owner Shane Hardin and asked if we wanted to try some of his beer,” Diem said. “We said, \u2018You bet.\u2019 Once we\u2019d had some we said, \u2018Damn, this\u00a0is\u00a0good.\u2019”
\nDiem quipped that after tossing back a couple more of Myrmo\u2019s best, the idea of creating their own brewskis became even more attractive. “Who doesn\u2019t love a burger and a beer?” he asked.
\nThen came a search for a proper brewing venue. Hodad\u2019s existing locations are way too small to house the huge vats required, but a perfect spot was finally found on Aero Drive off Ruffin Road in Kearny Mesa.
\n“The landlord gave us a great deal,” said Diem, adding Hodad\u2019s has also successfully negotiated a deal with the Sycuan Indian Reservation, to have brewery outlets incorporated into the tribe\u2019s planned $230 million expansion of its existing East County hotel and casino.
\nDiem said there are no plans at present for tasting rooms, just to have Hodad\u2019s brews sold in its own restaurant outlets. Begun in 1969, Hodad\u2019s, originally located on the beach at the end of Santa Monica Avenue, was purchased, both business and name, by Byron and Virginia Hardin.\u00a0In 1991, after several moves, Hodad\u2019s opened at its present location on Newport Avenue in the heart of Ocean Beach.\u00a0
\nTwo other locations, at 10th and Broadway in downtown San Diego and seasonally inside Petco Park, were opened later by\u00a0burger legend Mike (Bossman) Hardin, who was known for having his moniker tattooed on his knuckles.\u00a0
\n“Part of our success is that people see how genuine it is,” Bossman told the Peninsula Beacon in a feature story about the secret of his burger\u2019s success. He counseled, “Do not ever squeeze the hamburger patty (containing all the flavorful juices). \u2026 “Most people put the patty on the bottom and all the fixings on top: That\u2019s upside down. \u2026 “The way to do it is to put [fixings] on the bottom with the last thing being the shredded lettuce, and then you let all the\u00a0 juices from the burger go down through the lettuce to flavor everything.”
\nBossman died of a heart attack in 2015 and the family business was passed down to his son, Shane.
\nThe unofficial “Mayor of Ocean Beach,” Bossman was memorialized at a celebration of life at Petco Park\u2019s Park in the Park.<\/p>","protected":false},"excerpt":{"rendered":"
Hodad\u2019s, one of the most popular burger joints in San Diego, is delving into something new: craft-beer brewing. The iconic Ocean Beach restaurant at 5010 Newport Ave., whose name is derived from the 1950\u2019s beach term for surfer wannabes and claims to have the “world\u2019s best burger,” announced on Nov. 11 its latest venture into […]<\/p>","protected":false},"author":726,"featured_media":275854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"11561","_seopress_titles_title":"Hodad\u2019s just got better \u2013 iconic eatery adds its own craft brews","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[11551,11561],"tags":[],"class_list":["post-275853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-peninsula-beacon"],"_links":{"self":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/275853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/users\/726"}],"replies":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/comments?post=275853"}],"version-history":[{"count":0,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/275853\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media\/275854"}],"wp:attachment":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media?parent=275853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/categories?post=275853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/tags?post=275853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}