I have a theory that men care a\u00a0little\u00a0more about dressing well than they admit. It turns out I\u2019m not alone, according to the team behind a new fashion retail app that changes the shopping game for men.\u00a0
\nPacific Beach-based Cayenne Clothing is a men\u2019s clothing and accessory retail app putting a new twist on online fashion with the intention of making dressing well more accessible to the common man.\u00a0
\nCayenne makes it simple- they feature just one curated item per day. “We focus on the busy guy who does not have time to deal with the complexities of shopping online or the lines at the mall,” says co-founder Max Gleicher.
\n“If a guy is in an elevator on the way up to his office, he can look at the app, and check the app to see if he likes the product featured that specific day,” says CEO and co-founder Michael Sacks. “We offer them a quick opportunity to say yes or no for 24 hours.”
\nWhen asked how they came up with Cayenne\u2019s concept, Sacks (who has a tech and fashion background along with co-founder Jimmy Woolley) said that there are a few big subscription box companies, and they wanted to do something different.\u00a0
\n“We didn\u2019t want the customers to have to deal with returning any items they didn\u2019t want, and that is how a lot of the subscription box systems work. We make it easy on the customer.”
\nThe online marketplace is the first of its kind where men can go and discover a variety of new brands, with carefully curated products from each brand.\u00a0
\n“We have two different types of guys we target with Cayenne. We target the guy who is intrinsically motivated to dress well \u2013 the one who doesn\u2019t necessarily prioritize the mall, but who cares about dressing well and enjoys receiving compliments on their outfits,” said Gleicher. “And then we have the guy who doesn\u2019t have any idea of what to wear, how to wear it, or where to get it. He thinks that a great pair of pants will just magically appear in his closet,” Gleicher added.
\nThe entire idea behind the app is to make shopping very “hands-off” and painless for men. The Cayenne team has “gone through everything already, so the guy doesn\u2019t have to do the research. We have scouted the brands, picked which products to highlight on our app, and found the best prices for our customers,” said Gleicher.\u00a0
\nIn fact, locating brands to feature on Cayenne is the majority of Max\u2019s job. While they will feature brands local to San Diego, they are keeping an open mind because of the wide audience Cayenne will reach. Max and the rest of the team have had great success in scouting brands in the LA Fashion District, as well as fashion trade shows including Magic in Las Vegas.\u00a0
\nThe app, available this month, is free to download. Customers can order products directly from the app, with just a $2 shipping flat rate.\u00a0 Cayenne Clothing
\nWhere: 2207 Garnet Ave. Info:\u00a0getcayenne.com<\/p>","protected":false},"excerpt":{"rendered":"
I have a theory that men care a\u00a0little\u00a0more about dressing well than they admit. It turns out I\u2019m not alone, according to the team behind a new fashion retail app that changes the shopping game for men.\u00a0 Pacific Beach-based Cayenne Clothing is a men\u2019s clothing and accessory retail app putting a new twist on online […]<\/p>","protected":false},"author":726,"featured_media":274293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"11559","_seopress_titles_title":"Pacific Beach start-up has a male take on fashion retail","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[11559,11551],"tags":[],"class_list":["post-274292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beach-bay-press","category-news"],"_links":{"self":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/274292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/users\/726"}],"replies":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/comments?post=274292"}],"version-history":[{"count":0,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/274292\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media\/274293"}],"wp:attachment":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media?parent=274292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/categories?post=274292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/tags?post=274292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}