The Shoppe at 2210 is an institution in La Jolla Shores \u2014 so much so that visitors often make the women\u2019s apparel store their first stop when they arrive in town. “I have clients that come in the winter and they stop at the boutique to see what I have before they even check into their hotels,” said owner Myrna Naegle. “Most of my clients, this is their own secret. They don\u2019t want to share it with anyone.” But word about Naegle\u2019s designer lines \u2014 some that are found nowhere else in San Diego \u2014 has traveled far in the 20 years she has been in business in the Shores. “You don\u2019t find this in any department store,” said Naegle, gesturing to the merchandise in her classically elegant apparel shop on the ground floor at 2210 Avenida de La Playa. What makes 2210 special wasn\u2019t hard for Naegle to define. “The designs are quality, glamorous \u2014 no on else has them, they\u2019re totally exclusive,” she said. The Shoppe at 2210 is classic from top to bottom. Heirloom antique furnishings create a charming ambiance showcasing the shop\u2019s distinctive clothing and accessories, including one-of-a-kind jewelry. Naegle said she interprets the “many shades of glamour” at her shop through her choice of designers. Two stand out in particular: Sonia Rykiel of Paris, with her ultra-chic feminine allure; and Geiger of Austria, the epitome of enduring classics. “My clients tell me they don\u2019t like shopping malls, where they feel that every department store has the same merchandise,” she said. Like her shop, Naegle said, the clients at 2210 are sophisticated \u2014 typically women 50 and above searching for a distinctive look. Her clients, in turn, rave about Naegle and her eye for sophisticated fashion. “Her shop has the kind of unique flavor that appeals to discerning women \u2026 most every customer who has walked into her place has walked out a friend,” said La Jollan Sue Whitman.\u00a0“Her outgoing personality, enthusiasm and style is captivating \u2026 everything there has met her high standard of quality and design.\u00a0Want something spectacular for a special occasion? She will go that extra mile to find it.” Becoming a client of Naegle\u2019s usually isn\u2019t a one-time affair. Those who step into her shop often cultivate a business friendship for years to come. “Years ago, my husband and I were on our way to lunch in La Jolla Shores and as we were walking we noticed a beautiful window display of exquisite clothes,” said longtime client Diana Karl. “We entered the boutique and were greeted by a beautiful, charming woman. We both were immediately taken by Myrna\u2019s warmth and incredible knowledge as to choosing what would look best on her clients. Approximately one hour later we left, having purchased a Geiger suit and several other items. “Needless to say, the rest is history \u2014 both my husband and I became not only admirers but also good friends,” Karl said.\u00a0“My wardrobe has \u2018Shoppe at 2210\u2019 written all over it and the compliments I\u00a0receive from my friends and strangers says it all. Myrna is an invaluable wardrobe consultant and has what I believe to be the best women\u2019s clothing boutique in San Diego.” Naegle carries multiple clothing sizes in her shop but can special order if necessary for her clients \u2014 both locals and visitors from around the world. For special events, like Las Patronas\u2019 annual Jewel Ball, for which she dresses many women, Naegle ensures that no two women purchase the same outfit for the same function. Men, meanwhile \u2014 and perhaps surprisingly \u2014 are some of\u00a0Naegle\u2019s best customers. “Men come to shop for their wives and daughters,” she said. “They don\u2019t worry about the prices. They see something, they like it. That\u2019s it.” Naegle lives upstairs from her boutique in quarters designed and built by her late husband, famed architect Dale Naegle. She said living above where she works facilitates serving clients, is handy for having lunch with them and is the fulfillment of\u00a0her and Dale\u2019s\u00a0dream of keeping shop in live-work space. “He was so concerned that California was becoming all shopping centers and speedways, that we were losing the village,” Naegle said. “He said, \u2018If you live where you work, you preserve the village.\u2019” Naegle said she began her boutique two decades ago with beautiful jackets sent to her by her sister in Guatemala. “The jackets immediately sold,” she said. Shortly thereafter, she and Dale were invited to Egypt for a work project of her husband\u2019s. There, she purchased exquisite garments and accessories for the shop, and the customers began flowing in. Naegle still travels to Europe annually to attend fashion runway shows. “You go to the runway show, and then you go to their showroom, and then you go to where they make the clothing and you have to spend a lot of time deciding the style and the colors,” she said, adding she takes a list of her clients with their sizes and orders with them in mind \u2014 an example of the personal attention offered to each client. Naegle collaborates to help customers “discover and polish” their own personal styles, previewing upcoming collections with them and assisting them with their selections. “It\u2019s very rewarding,” Naegle said. Asked what she likes best about her job, Naegle replied simply, “Helping people. I enjoy fashion, I enjoy people. It\u2019s a beautiful combination.”<\/p>","protected":false},"excerpt":{"rendered":"
The Shoppe at 2210 is an institution in La Jolla Shores \u2014 so much so that visitors often make the women\u2019s apparel store their first stop when they arrive in town. “I have clients that come in the winter and they stop at the boutique to see what I have before they even check into […]<\/p>","protected":false},"author":726,"featured_media":274055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"11560","_seopress_titles_title":"Shop \u2014 and Shores \u2014 is a labor of love for storeowner","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[11560],"tags":[],"class_list":["post-274054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-la-jolla-village-news"],"_links":{"self":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/274054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/users\/726"}],"replies":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/comments?post=274054"}],"version-history":[{"count":0,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/274054\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media\/274055"}],"wp:attachment":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media?parent=274054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/categories?post=274054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/tags?post=274054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}