SAN DIEGO \u2014<\/b> Mayor Jerry Sanders continues to float the idea of selling advertising space on lifeguard towers and other beach properties to help generate municipal revenue during a time of fiscal crisis. City Councilmembers are now trying to gauge public opinion and awaiting feedback from various planning leaders before moving forward. While some local planners say they wouldn\u2019t be against the idea, they stress the plan would have to be done right. “If there\u2019s a very good plan, then [people] might go for it. But if it\u2019s in-your-face advertising, then it might be sunk,” said Ocean Beach Planning Board Chair Giovanni Ingolia. City rules limit the scope of advertising on public property. Only 15 percent of any advertising can be used for such things as a company logo, with at least 85 percent used for a public-service message. And with eight lifeguard stations stretching between Ocean Beach, Mission Beach, Pacific Beach and La Jolla, any such proposal would have to go before the appropriate planning boards. As of yet, no company has come forward with a proposal to move the idea forward, said Tony Manolatos, a spokesman for District 2 City Councilman Kevin Faulconer. Manolatos estimated that advertising could generate up to $500,000 per year for each lifeguard station, resulting in potentially $4 million each year for city coffers. But Manolators said money isn\u2019t enough. “Kevin [Faulconer] is not going to support it if the communities aren\u2019t behind it,” Manolatos said. District 1 City Councilwoman Sherri Lightner\u2019s is also awaiting reaction from local groups, including the La Jolla Shores Association, La Jolla Parks and Beaches Committee and the La Jolla Community Planning Association, according to a statement from Lightner\u2019s office. Members of La Jolla planning groups have been invited to stakeholder\u2019s meetings with the Mayor\u2019s Office in recent weeks to hear ideas. City officials said even with the promise of revenue, any proposals for advertising on public property must satisfy the needs and adhere to the identities of the individual communities. Pacific Beach Planning Board Chairman John Shannon said beach advertising for restaurant bar chains in the community probably wouldn\u2019t garner much support. In a world where marketing and advertising saturate everyday life, he added, many may resent blatant ads. “[The lure of] the beach is to feel you are escaping from all of that, and I don\u2019t think people will want advertising broadcast [on lifeguard stations and other city property],” Shannon said.<\/p>","protected":false},"excerpt":{"rendered":"
SAN DIEGO \u2014 Mayor Jerry Sanders continues to float the idea of selling advertising space on lifeguard towers and other beach properties to help generate municipal revenue during a time of fiscal crisis. City Councilmembers are now trying to gauge public opinion and awaiting feedback from various planning leaders before moving forward. While some local […]<\/p>","protected":false},"author":726,"featured_media":272195,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Public, planners given voice on beach-advertising concept","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[11600],"tags":[],"class_list":["post-272194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sdnews"],"_links":{"self":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/272194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/users\/726"}],"replies":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/comments?post=272194"}],"version-history":[{"count":0,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/272194\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media\/272195"}],"wp:attachment":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media?parent=272194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/categories?post=272194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/tags?post=272194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}