{"id":270522,"date":"2013-03-15T00:00:00","date_gmt":"2013-03-15T07:00:00","guid":{"rendered":"https:\/\/sdnews.com\/la-jolla-florist-stays-ahead-of-the-curve-for-over-75-years\/"},"modified":"2013-03-15T00:00:00","modified_gmt":"2013-03-15T07:00:00","slug":"la-jolla-florist-stays-ahead-of-the-curve-for-over-75-years","status":"publish","type":"post","link":"https:\/\/test.sdnews.com\/es\/la-jolla-florist-stays-ahead-of-the-curve-for-over-75-years\/","title":{"rendered":"La Jolla florist stays ahead of the curve for over 75 years"},"content":{"rendered":"

Proving change is inevitable \u2014 and necessary \u2014 Adelaide\u2019s, a La Jolla institution that has thrived for more than 75 years, is heading full force into the future with an ambitious makeover. Adelaide\u2019s began a major reinvention two years ago and has more in store in the future. As one of the few florists left in La Jolla, the changes are necessary, owners said, to keep Adelaide\u2019s competitive against discount and bulk florists. Chief operating officer and general manager Jerry Parent said Adelaide\u2019s traditional style has always been venerated in San Diego, but a major overhaul \u2014 changing everything from the store fixtures and paint to merchandise and pricing \u2014 was necessary to keep up with current trends and appeal to a broader audience. “We\u2019re not trying to veer to too far away from what Adelaide\u2019s was, but also were trying to make sure we\u2019re encompassing the next generation,” Parent said. The store has been redesigned with more open space and bright, colorful paint. It added a new plant and potting department, where customers can create their own fixtures and displays. Succulents, a newer trend, are available to plant with rocks, moss and vases. European giftware and accessories, that Parent said can\u2019t be found anywhere else in the U.S., are also available to accompany floral displays. “People are looking for things that they\u2019re seeing in New York or Europe,” Parent said. “That\u2019s where we keep our eyes, on those trends that are happening there, and trying to bring them here so we\u2019re fresh, we\u2019re new and ahead of the curve.” Adelaide\u2019s has also added a Friday Flower Market, where customers can purchase flowers at wholesale prices. Each Friday, designers arrange different displays to provide examples of what can be created with the available flowers. “That\u2019s what\u2019s new, that\u2019s what people are discovering with us,” Parent said. “We\u2019re constantly evolving now. We really are offering something that\u2019s new and fresh and different as an independent florist.” Adelaide\u2019s has also been experimenting with its price structure. Parent said owners have been researching the market constantly to provide customers with the lowest prices they can. Flower shops have changed tremendously over the 76 years Adelaide\u2019s has been in business. Traditional florists often have a hard time staying in business trying to compete with the low-prices offered by online and phone-in flower shops. “The 800 number-type flowers are popular because it\u2019s easy, fast and inexpensive, and I can pick up the phone and order those types of flowers,” Parent said. “The stuff that we do is unique, stylized and customized.” The store\u2019s website has undergone some major changes, as well. Parent said he wanted to provide customers with plenty of pictures and prices, giving them a good idea of what\u2019s available. “Hopefully they can get a really customized arrangement at the same price they\u2019d get for something that\u2019s being put together in the thousands by an 800-line number,” Parent said. Adelaide\u2019s is located at 7766 Girard Ave. For more information, visit www.adelaides.com<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Proving change is inevitable \u2014 and necessary \u2014 Adelaide\u2019s, a La Jolla institution that has thrived for more than 75 years, is heading full force into the future with an ambitious makeover. Adelaide\u2019s began a major reinvention two years ago and has more in store in the future. As one of the few florists left […]<\/p>","protected":false},"author":726,"featured_media":270523,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"11560","_seopress_titles_title":"La Jolla florist stays ahead of the curve for over 75 years","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[11560],"tags":[],"class_list":["post-270522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-la-jolla-village-news"],"_links":{"self":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/270522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/users\/726"}],"replies":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/comments?post=270522"}],"version-history":[{"count":0,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/270522\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media\/270523"}],"wp:attachment":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media?parent=270522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/categories?post=270522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/tags?post=270522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}