The line for opening day at the new Gelson’s in Pacific Beach snaked around the block as scores turned out the morning of May 26 to be among the first 200 to collect a reusable shopping bag full of gifts.
\nWalking through the doors, customers were personally greeted by employees lining the registers and aisles of the store at 730 Turquoise St., which previously was a Haggen’s, and before that, an Albertsons.
\n“We don’t see turnouts like this usually,” said Rob McDougall, Gelson’s president\/CEO, in a brief address before Gelson’s opened its doors. “It’s our first store with our new d\u00e9cor package inside with all the bells and whistles.”
\nMcDougall noted about half of the employees from previous stores on the site had been retained. One of them is the PB Gelson’s store director, Vince Payne.
\n“If you’re half as excited as I am \u2013 you’re going to love this place,” Payne told the crowd outside before joining his crew inside to greet guests.
\nPayne noted the exceptional turnout, while not a total surprise, was at “the high end of our expectations.”
\n“America’s finest city can now enjoy America’s finest grocery store,” said James Cliame of the San Diego Chamber of Commerce.
\nThe first customer to purchase a product inside the new grocery store was Howard Singer, who said he got in line before 5 a.m. for the 9 a.m. store opening.
\nSinger said he’d been in other Gelsen’s store seeded throughout Southern California, and talked about why he was visiting this one.
\n“It’s an upscale store and it’s our only choice locally,” said Singer, a Bird Rock resident. Singer proudly said he was the last \u2013 and first \u2013 customer at another specialty grocery store, Trader Joe’s, that changed locations on Garnet Avenue in Pacific Beach a few weeks ago.
\nAsked what makes Gelson’s special, McDougall replied, “Our personal service, the quality of our food and the variety.”
\nMcDougall noted this was the seventh Gelson’s to open in the region this year. He praised the clientele now being served.
\n“I’ve always felt like we belonged in San Diego,” he said. “Beach customers to my mind are the most down to earth. They like to be outside. They like to barbecue. They like freshness and quality and healthy food aspects.”
\nMcDougall noted Gelson’s acquired the Turquoise store from the Haggen grocery chain in November 2015. He said the store was completely gutted during the nearly six-month retrofit.
\n“They didn’t have a kitchen,” he said adding, “We had to create one.”
\nThe ribbon for the first Gelson’s supermarket was cut in July 1951 in Burbank in the Los Angeles area. The proprietors back then were Eugene and Bernie Gelson, whose parents had owned a grocery store in Iowa.
\nOver the years, Gelson’s has evolved from an upscale grocery store to a competitively priced multi-departmental supermarket. Gelson’s Markets is recognized as one of the nation’s premier supermarket chains. Each location is singularly known as the area’s best market for superior produce, highest quality meat, seafood and deli, an unmatched selection of wine and liquor, and exceptional service.<\/p>","protected":false},"excerpt":{"rendered":"
The line for opening day at the new Gelson’s in Pacific Beach snaked around the block as scores turned out the morning of May 26 to be among the first 200 to collect a reusable shopping bag full of gifts. Walking through the doors, customers were personally greeted by employees lining the registers and aisles […]<\/p>","protected":false},"author":726,"featured_media":269138,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"11559","_seopress_titles_title":"Hundreds come out for Gelson's grand opening in Pacific Beach","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[11559,11551],"tags":[],"class_list":["post-269137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beach-bay-press","category-news"],"_links":{"self":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/269137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/users\/726"}],"replies":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/comments?post=269137"}],"version-history":[{"count":0,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/269137\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media\/269138"}],"wp:attachment":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media?parent=269137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/categories?post=269137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/tags?post=269137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}