For 14 years, RT\u2019s Longboard Grill has been an unpretentious community watering hole where beachgoers could trickle in after a day in the surf, shake the sand from their hair and enjoy a refreshing brew and a bite to eat among friends. Over the years, the restaurant and bar has stood strong at its location along Pacific Beach\u2019s main drag, witnessing many neighbors and nearby tenants come and go \u2014 all the while reining in a healthy following of regulars who patronized the legendary beach- and surf-themed restaurant day in and day out. Now, Pacific Beach\u2019s beloved neighborhood hub will close its doors and make way for a new generation of restaurateurs to carry on their own successful business at a location overflowing with good memories and steeped in tradition. Brothers Doug and Craig Trenton \u2014 fun-loving, surf-going Pacific Beach natives \u2014 first built Longboard to pay tribute to their eldest brother, Ron “RT” Trenton, bringing to fruition a dream of Ron\u2019s following his death in 1997. “We built it in memory of our big brother, who was a senior lifeguard for La Jolla and was killed in a plane crash off Catalina [Island],” said Doug. “It was his dream that year, prior to the accident, to open a restaurant after he retired from the lifeguard service. When he didn\u2019t live to do that, my brother and I decided we would do it in his memory.” Doug and Craig had years of experience in the industry, working their way through college in restaurants, then becoming managers at two popular La Jolla establishments. To reflect the brothers\u2019 shared passion for the surf and pay homage to the natural beauty of Pacific Beach\u2019s proximity to the ocean, the beach bar was themed in the spirit of the surf, with grass hut-style cabanas dotted throughout the restaurant, old surfboards adorning the rafters, and museum-worthy photographs and surf posters that tell the history of PB\u2019s rich surf culture interwoven throughout the restaurant\u2019s cedar-plank walls. “The whole family, \u2014 we\u2019re all surfers, \u2014 and nobody had the surf theme going on at restaurants 14 years ago,” said Doug. “Now, you go up and down the block and there\u2019s boards hanging all over the place, but back then, no one was doing that. “We had all this old stuff \u2014 old boards, old surfing posters, old pictures. We just started cutting them up, putting them in framing and placing them around the bar,” he said. “We just put it together as a beach theme, and it worked.” In addition to signed memorabilia and historic photos from some of Longboards\u2019 well-known visitors \u2014 like the cast of the reality TV show “Deadliest Catch,” where the final show of the season was filmed several years back \u2014 RT\u2019s memory, too, is ingrained in the restaurant through photographs, trophies and even in the cedar-plank walls, which replicates the d\u00e9cor RT had in his own La Jolla home. As a testament to the brothers\u2019 success at creating an encouraging work environment, many of Longboard\u2019s employees have been with the business almost since its inception. “I actually have employees that go back a decade or more. Some have been with me practically from the start. That\u2019s really rare in the business,” said Doug. “Incidentally, all of my employees will have the opportunity to work for the new owners, so we\u2019re not kicking anybody out.” Doug said the only employee losing a job is himself. “I turned 65 this year and I\u2019m looking forward to retirement,” he said. In the next chapter of his life, Doug and his wife, a retired teacher, plan to travel around the U.S., visiting with their three grown children and grandchildren in Hawaii, Boston and Colorado. “[Longboards] has become more successful than our wildest dreams,” said Doug. “We\u2019ve had a good run here. It\u2019s been a popular, fun place here all this time. We\u2019ve been really blessed with all the successes of this business. It\u2019s been phenomenal, but retirement is looking pretty good.” Due to its popularity, the Trentons have always received a steady stream of offers from prospective buyers with hopes of moving in to its thriving location. This year, they got an offer from unnamed, established restaurateurs who have had success through a dozen other venues in Southern California. “We\u2019ve always been turning offers away \u2014 until this year,” said Trenton. “We got great tenants. They\u2019re really a couple of great guys that promise a healthy future for this business. We gave them a nice long lease, and they look forward to making some changes, some renovations and basically carrying on.” Meanwhile, the Pacific Beach community can look forward to changes at 1466 Garnet Ave. and the blossoming of a new restaurant with some big shoes to fill. “I want to thank everyone for their support,” said Doug. “We really feel like when you open a new business, it\u2019s a gamble. But we rolled the dice and won, and we\u2019re very grateful for all the patrons over all these many years. It\u2019s been a great time.” LAST CHANCE FOR GAME DAY AT RT\u2019S LONGBOARD ON SUPER BOWL SUNDAY<\/b> RT\u2019s Longboard has been the local hangout for New England Patriots and Boston Red Sox fans. “PB is a melting pot with all the college kids and we had two managers who were from New England. Several years ago, various bars and restaurants down the strip were picking up teams, and nobody was doing New England,” said owner Doug Trenton. Despite being a huge Chargers fan and resisting the New England movement for a long time, he finally succumbed to the pressure and opened the floodgates to the large presence of Pats and Red Sox fans living in San Diego, giving them a place to call home. “I\u2019ve been teased about being a San Diego boy selling out to the Pats, but I will always be a Chargers fan,” emphasized Doug. “The Patriots fans pay for my Chargers tickets, so it works for me.” Although the Patriots were just shy of making it to the big game this year, Longboards will remain open through Super Bowl Sunday on Feb. 3 for those hoping to catch the game. The bar will host $3 specials on Budweiser and Bud Light bottles, 20 percent off the entire bill for fans of the winning team, and the usual excitement and friendly rivalry that emanates from the place on football Sunday. “The excitement is at a fever pitch. Everybody is pumped up for the big game and there\u2019s an excited crowd here,” said Doug. “We look forward to a good, clean game and friendly rivalry among fans, but we share in everyone\u2019s excitement because the Super Bowl is obviously the biggest game of the year.” Longboards is located at 1466 Garnet Ave. For more information, visit www.longboardgrill.com or call (858) 270-4030.<\/p>","protected":false},"excerpt":{"rendered":"
For 14 years, RT\u2019s Longboard Grill has been an unpretentious community watering hole where beachgoers could trickle in after a day in the surf, shake the sand from their hair and enjoy a refreshing brew and a bite to eat among friends. Over the years, the restaurant and bar has stood strong at its location […]<\/p>","protected":false},"author":726,"featured_media":266736,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"11559","_seopress_titles_title":"PB will bid adieu to RT\u2019s Longboard Grill, a beach bar steeped in tradition","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[11559,11551],"tags":[],"class_list":["post-266735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beach-bay-press","category-news"],"_links":{"self":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/266735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/users\/726"}],"replies":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/comments?post=266735"}],"version-history":[{"count":0,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/266735\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media\/266736"}],"wp:attachment":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media?parent=266735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/categories?post=266735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/tags?post=266735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}