If you\u2019re looking for an offbeat entertainment alternative while you\u2019re down at the beach, check out a hookah lounge.
\nAnd if you\u2019re so inclined, there are about a half-dozen lounges to choose from in Pacific Beach.
\nOne choice is Pharaoh\u2019s Caf\u00e9 Lounge at 976 Garnet Ave. Formerly Zanzibar Caf\u00e9. Pharaoh\u2019s spent six months completely remodeling the retail space, which was “resurrected” and reopened three months ago as a full-on restaurant-lounge. Pharaoh\u2019s serves up food, smoke and beer and wine in its own unique, exotic style.
\n“People come here for the environment to see different kinds of people from different cultures,” said Frank Shamas of Pharaoh\u2019s about what draws guests. “A hookah lounge is a very different place, a social place.”
\nOther Pacific Beach hookah lounges include: Off the Hookah, 972 Garnet Ave., Sinbad Caf\u00e9, 1050 Garnet Ave., Hook Me Up Hookah, 1140 Garnet Ave., and Red Velvet Hookah Lounge, 1425 Garnet Ave.
\nPharaoh\u2019s has a lot to offer, both the familiar and the unfamiliar. Big-screen TVs offer the latest in sports while guests lounge in the spacious interior that features plenty of tables for groups and lots of upholstered booths.
\n“It has to be very welcoming and offer new ideas,” said Shamas of the ambiance of hookah lounges like Pharaoh\u2019s, noting “There are many options for hookah bars now. Before, there weren\u2019t many,” he said.
\nShamas said hookah lounges are popping up all over the country. In San Diego, he said there are as many as 30 concentrated along El Cajon Boulevard alone.
\nA hookah is a multi-stemmed waterpipe used to vaporize and smoke flavored tobacco called shisha, which is passed through a glass water basin before being inhaled. Hookahs are an ancient smoking tradition, originating from the Persian Empire. Hookahs later spread to Egypt in the Middle East and Turkey during the Ottoman dynasty. The smoking apparatus has since gained popularity throughout the world.
\nThe shisha is virgin, natural tobacco with flavoring and glycerine, said Shamas. A customer can purchase 250 grams of flavored shisha in a wide variety of flavors, which costs $14 to $20. That amount of shisha will typically last a group of three people about two hours.
\nHookah pipes are meant to be shared, said Shamas. He said that\u2019s a big part of the lounge\u2019s appeal.
\nWhat else is appealing about Pharaoh\u2019s is the food. Fresh fruit and fruit drinks are offered, as well as a full menu and deli. Offerings include salads, sandwiches and panninis for lunch, brunch and dinner.
\n“We\u2019ll be open for breakfast soon once we\u2019ve established ourselves here,” said Shamas.
\nPharaoh\u2019s is also a great place to people-watch, any time of the night or day, as Shamas can attest.
\n“It\u2019s very social and you can meet lots of new people,” he said, adding there\u2019s a never-ending stream of passersby to gaze at; people of every age, background and walk of life.
\n“It\u2019s a younger crowd at night than it is during the daytime,” said Shamas, noting the lounge is open late on weeknights, until 4 a.m., and 2 or 3 a.m. on weekdays depending on the turnout to capture that crowd.
\n“We get large groups of 20 people sometimes,” said Shamas. He offers an open invitation for guests to drop in and experience what a hookah lounge is all about.
\n“Come in and try it at least once,” he said. “It\u2019s very social, very modern. The brands, flavors and tastes of the tobacco are amazing. It\u2019s something different, something unique.”<\/p>","protected":false},"excerpt":{"rendered":"
If you\u2019re looking for an offbeat entertainment alternative while you\u2019re down at the beach, check out a hookah lounge. And if you\u2019re so inclined, there are about a half-dozen lounges to choose from in Pacific Beach. One choice is Pharaoh\u2019s Caf\u00e9 Lounge at 976 Garnet Ave. Formerly Zanzibar Caf\u00e9. Pharaoh\u2019s spent six months completely remodeling […]<\/p>","protected":false},"author":726,"featured_media":265020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"11559","_seopress_titles_title":"Inside the hookah-lounge craze","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[11559,11551],"tags":[],"class_list":["post-265019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beach-bay-press","category-news"],"_links":{"self":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/265019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/users\/726"}],"replies":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/comments?post=265019"}],"version-history":[{"count":0,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/265019\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media\/265020"}],"wp:attachment":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media?parent=265019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/categories?post=265019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/tags?post=265019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}