{"id":258833,"date":"2015-01-23T00:00:00","date_gmt":"2015-01-23T08:00:00","guid":{"rendered":"https:\/\/sdnews.com\/lifelong-foodie-is-in-her-element-at-northside-shack\/"},"modified":"2015-01-23T00:00:00","modified_gmt":"2015-01-23T08:00:00","slug":"lifelong-foodie-is-in-her-element-at-northside-shack","status":"publish","type":"post","link":"https:\/\/test.sdnews.com\/es\/lifelong-foodie-is-in-her-element-at-northside-shack\/","title":{"rendered":"Lifelong foodie is in her element at Northside Shack"},"content":{"rendered":"<p>Pamela Olvera\u2019s been a mom, a paralegal, a chef, a gardener and now the owner of her own juice caf\u00e9 in Point Loma. What will the owner of Northside Shack, at 1255 N. Rosecrans St., do for an encore? &#8220;There\u2019s a couple of tricks up my sleeve,&#8221; said Olvera when asked if franchising is in her future. The 42-year-old entrepreneur and lifelong foodie said she\u2019s been contemplating opening her own business for 20 years. She finally did it in May of last year after working for a couple of years on her business plan. &#8220;I\u2019m totally different from most of the juice bars,&#8221; said Olvera. &#8220;I\u2019m the only farm-to-table juice bar in town.&#8221; Northside Shack features a lot of chef\u2019s specials and custom drinks. &#8220;I have a build-your-own bar,&#8221; said Olvera. &#8220;You choose up to five items to create your very own blends.&#8221; Olvera said her vegetable and fruit blends are unique. &#8220;We don\u2019t use any emulsifiers or additional sugars,&#8221; she said. &#8220;We don\u2019t load up with ice. I put together something, and almost everybody walking out the door is a happy camper.&#8221; Her competitively priced concoctions are as distinctive as her business model. &#8220;Some of the combinations you won\u2019t find anywhere else, like roasted sweet potato in a breakfast blend,&#8221; Olvera said. &#8220;I use coconut and almond milk. No soy. No dairy. Just total goodness.&#8221; One other novelty at Northside is that the caf\u00e9 has Kombucha, a fermented tea drink purported to have health benefits, on tap. &#8220;It\u2019s got a lot of very good organisms and bacteria that help promote a healthy gut, stimulates energy and just kind of cleans your system,&#8221; said Olvera. Northside does soups on Wednesdays. The juice bar also is known for its chicken salads, which Olvera warns, &#8220;run out quickly.&#8221; Olvera is a huge proponent of &#8220;healthy eating.&#8221; &#8220;It\u2019s always been a mission of mine to try and bring healthy eating to underprivileged neighborhoods, food deserts,&#8221; she said, adding she grew up in &#8220;hardcore&#8221; neighborhoods in South Bay that didn\u2019t have access to &#8220;good foods.&#8221; Olvera was a paralegal for 10 years. After her three children were mostly grown, she chucked her legal job to go to culinary school to retrain and become a chef. It\u2019s a work experience that\u2019s served her well as a food retailer. Northside is located in a corner strip mall next to a dry cleaner that Olvera noted is convenient and close to her clientele. &#8220;It\u2019s a community juice bar,&#8221; she said. &#8220;I get people in here from every walk of life, vacationers because of the (nearby) hotels, and the military. I believe you tap into your community, your people, and you create a hub. That\u2019s the best way to market your business.&#8221; The business is also completely family run and maintained with Olvera, her mom, her best friend and her children helping out when needed. &#8220;I\u2019ve been here nonstop the last eight months,&#8221; noted Olvera. Northside Shack is open Mondays through Fridays 8 a.m. to 5 p.m. and Saturdays 10 a.m. to 3 p.m.<br \/>\nFor more information, call (619) 715-1869 or visit northsideshack.com.<\/p>","protected":false},"excerpt":{"rendered":"<p>Pamela Olvera\u2019s been a mom, a paralegal, a chef, a gardener and now the owner of her own juice caf\u00e9 in Point Loma. What will the owner of Northside Shack, at 1255 N. Rosecrans St., do for an encore? &#8220;There\u2019s a couple of tricks up my sleeve,&#8221; said Olvera when asked if franchising is in [&hellip;]<\/p>","protected":false},"author":726,"featured_media":258834,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"11561","_seopress_titles_title":"Lifelong foodie is in her element at Northside Shack","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[11551,11561],"tags":[],"class_list":["post-258833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-peninsula-beacon"],"_links":{"self":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/258833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/users\/726"}],"replies":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/comments?post=258833"}],"version-history":[{"count":0,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/258833\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media\/258834"}],"wp:attachment":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media?parent=258833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/categories?post=258833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/tags?post=258833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}