{"id":251206,"date":"2017-02-10T00:00:00","date_gmt":"2017-02-10T08:00:00","guid":{"rendered":"https:\/\/sdnews.com\/meet-the-anti-publicist\/"},"modified":"2017-02-10T00:00:00","modified_gmt":"2017-02-10T08:00:00","slug":"meet-the-anti-publicist","status":"publish","type":"post","link":"https:\/\/test.sdnews.com\/es\/meet-the-anti-publicist\/","title":{"rendered":"Meet the ‘anti-publicist’"},"content":{"rendered":"

Por Ken Williams | Editor<\/p>\n

<\/p>\n

Community Profile<\/strong><\/p>\n

Jean Walcher is not in public relations because she likes people and parties, and she doesn\u2019t pine to work with celebrities. No one would describe her as bubbly or excessively perky, unlike some PR people you meet along the way.<\/p>\n

In fact, Walcher calls herself the \u201canti-publicist\u201d and bristles at Hollywood\u2019s portrayals of PR characters such as Samantha Jones on HBO\u2019s \u201cSex and the City\u201d or Liz G. of the fictional PR firm PubLizity on Comedy Central\u2019s \u201cKroll Show.\u201d<\/p>\n

Walcher and her agency, J. Walcher Communications, are both based in South Park. Celebrating years in business, the company\u2019s clients run the gamut from United Way of San Diego County and the Hazard Center in Mission Valley to Bazaar del Mundo in Old Town and the International Council on Systems Engineering. To read her full biography, visit jwalcher.com\/team\/jean-walcher<\/em>.<\/p>\n

\"Meet
Jean Walcher and her staff<\/figcaption><\/figure>\n

Here are five questions with Walcher:<\/p>\n

    \n
  1. Why did you choose a career in public relations and who has inspired you in this field?<\/strong><\/li>\n<\/ol>\n

    \u201cI fell into this career completely by accident. My mother is a longtime PR professional with a successful business, and I worked for her while I was going to school. I moved away and worked in New York City for three years, and then to Los Angeles to work in the film business for many years. Ultimately, I came back to San Diego and decided to continue her good work and carry on the name she had cultivated in San Diego. I am the first to admit I rode her coattails \u2026\u201d<\/p>\n

      \n
    1. How has PR changed over the past 15 years and how has that affected the way your company does business?<\/strong><\/li>\n<\/ol>\n

      \u201cThe PR industry has been completely turned on its head in the digital age, as I\u2019m sure you can imagine. Not only is there whole new practice areas in social media, content development, analytics, and blogger and influencer relationships, but on the flip side, we\u2019ve got diminishing traditional news outlets, which is disappointing on so many levels: 1) traditional print and broadcast news outlets are more fact-based and well-researched, with higher quality journalism; 2) our own PR opportunities are fewer.<\/p>\n

      \u201cIt hasn\u2019t really changed the way we do business, it has changed the skills we need to learn, and keep fresh and relevant. There\u2019s no doubt that it is more challenging for those who weren\u2019t raised in the digital age, but if they learn it, they are even more valuable as they are able to apply more strategic experience and hands-on knowledge to digital and social strategies.\u201d<\/p>\n

        \n
      1. What are the most memorable moments for your company, as well as you personally?<\/strong><\/strong><\/li>\n<\/ol>\n

        \u201cThe most memorable experiences, unfortunately, usually come from a crisis that we\u2019re tasked to handle \u2014 either with a client or a media outlet. Such a crisis involves much stress, but we also learn from it, and eventually have a sense of humor about it.\u201d<\/p>\n

          \n
        1. You consider yourself the \u201canti-publicist.\u201d What is the stereotype you are out to destroy, and why is that so important to you?<\/strong><\/strong>\n

          Jean Walcher<\/figcaption><\/figure><\/li>\n<\/ol>\n

          \u201cPR people do have a stereotype, don\u2019t we? I would like to dispel the myth of a PR \u2018wrangler\u2019 \u2014 someone who\u2019s there to escort a client to parties and pitch fluffy content to media outlets they don\u2019t read. We are marketing specialists; we consider the client, its business model and goals, target audiences, and develop strategies that will help brand them. This could include a combination of traditional media relations, thought leadership, social media, content creation, community relationships and partnerships, paid advertising, marketing and more.\u201d<\/p>\n

            \n
          1. You live and work in South Park. Why do you love this neighborhood so much?<\/strong><\/li>\n<\/ol>\n

            \u201cI moved to South Park 18 years ago when the neighborhood was just developing some serious buzz. I love being in an emerging area that blends new and old, with a diversity of people working and living. I haven\u2019t ever lived in a neighborhood where I feel so connected.<\/p>\n

            “Mostly, I just love to be able to walk to all of my favorite spots on the weekend, not just from home to office when I don\u2019t need a car, but all of my favorite spots: Ginseng Yoga, Rose Wine Bar, Piacero Mio, GFit, the retail stores where I buy books, gifts and clothes \u2014 and now Barons!\u201d<\/p>\n

            \u2014Ken Williams es editor de Uptown News y puede ser contactado en <\/em>ken@sdcnn.com<\/em><\/a> o al 619-961-1952. S\u00edguelo en Twitter en @KenSanDiego<\/a>, Instagram at @KenSD or Facebook at KenWilliamsSanDiego<\/a>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

            Por Ken Williams | Editor<\/p>","protected":false},"author":846,"featured_media":251207,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"11555","_seopress_titles_title":"Meet the 'anti-publicist'","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[11549,11547,11551,11550,11555],"tags":[],"class_list":["post-251206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arts-entertainment","category-features","category-news","category-top-stories","category-uptown-news"],"_links":{"self":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/251206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/users\/846"}],"replies":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/comments?post=251206"}],"version-history":[{"count":0,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/251206\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media\/251207"}],"wp:attachment":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media?parent=251206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/categories?post=251206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/tags?post=251206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}