{"id":249270,"date":"2015-10-09T00:00:00","date_gmt":"2015-10-09T07:00:00","guid":{"rendered":"https:\/\/sdnews.com\/target-opens-mini-store-in-south-park\/"},"modified":"2015-10-09T00:00:00","modified_gmt":"2015-10-09T07:00:00","slug":"target-opens-mini-store-in-south-park","status":"publish","type":"post","link":"https:\/\/test.sdnews.com\/es\/target-opens-mini-store-in-south-park\/","title":{"rendered":"Target opens mini store in South Park"},"content":{"rendered":"

Por Ken Williams | Editor<\/p>\n

Crowds of shoppers and curious neighbors descended upon a Target mini store that had its soft opening on Wednesday, Oct. 7. Part of the parking lot was turned into a small carnival with games for children, free food and caricature drawings.<\/p>\n

Inside the Target \u2014 located in a building constructed in a mid-century style of architecture by Safeway, which last housed Gala Foods \u2014 store manager Robert Farrington was getting a warm welcome from customers. One man told Farrington that he was happy to see Target in South Park and had refused to sign a petition that sought to ban \u201cCorporate America\u201d from the hip neighborhood that\u2019s filled with \u201cmom and pop\u201d shops, restaurants and craft beer pubs.<\/p>\n

\"(l<\/a>
(l to r) Target employees Elia Zamarripa, Jade Shipp, Garrett DeBry and Vanessa Puga are all smiles at the soft opening of the South Park store on Wednesday. (Photo by Ken Williams)<\/figcaption><\/figure>\n

On this day, though, nary a protester was seen.<\/p>\n

People waited patiently to have their photographs taken with Target\u2019s mascot dog, appropriately named Bullseye.<\/p>\n

Although the store has been called TargetExpress, Farrington told San Diego Uptown News that it will now be called Target. The signage across the front windows still sports the retailer\u2019s bulls-eye trademark sign, plus \u201cExpress,\u201d but he said that signage will be removed eventually.<\/p>\n

The 18,500-square-foot South Park store pales in size to the jumbo Target store in Mission Valley, which covers a whopping 199,000 square feet.<\/p>\n

Farrington \u2014 a native of La Mesa who attended Grossmont High School and UC San Diego \u2014 said the store\u2019s concrete floors and exposed beams are original. The floors were re-polished, and the rafters re-sanded and stained.<\/p>\n

A giant mural on the back wall, newly painted, features hummingbirds and a painting of the original 30th Street streetcar that once served South Park. Target has also opened a pharmacy at the rear of the store.<\/p>\n

\"Screen<\/a><\/p>\n

Farrington said the store focuses on convenience items, such as organic produce and prepared foods, local craft beer and California wines, personal electronics and cellphones, seasonal selections and stationery, beauty and grooming products.<\/p>\n

\u2014Ken Williams es editor de Uptown News y Mission Valley News y puede ser contactado en <\/em>ken@sdcnn.com<\/em><\/a> or at 619-961-1952. Follow him on Twitter at @KenSanDiego, Instagram at @KenSD or Facebook at KenWilliamsSanDiego.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

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