{"id":249202,"date":"2015-09-25T00:00:00","date_gmt":"2015-09-25T07:00:00","guid":{"rendered":"https:\/\/sdnews.com\/tales-of-the-city\/"},"modified":"2015-09-25T00:00:00","modified_gmt":"2015-09-25T07:00:00","slug":"tales-of-the-city","status":"publish","type":"post","link":"https:\/\/test.sdnews.com\/es\/tales-of-the-city\/","title":{"rendered":"Tales of the city"},"content":{"rendered":"

North Park couple produce \u2018San Diego Historic Places\u2019 on KPBS<\/strong><\/p>\n

Por Margie M. Palmer<\/p>\n

San Diego has a rich and vibrant history, but as the city continues to grow, the shrinking inventory of historic homes and public spaces has become increasingly important, which is why \u201cSan Diego Historic Places\u201d executive producer Elsa Sevilla has chosen to share these tales of the past on KPBS.<\/p>\n

The North Park resident and her husband, Guillermo Selva, are longtime veterans of the news industry. Elsa is a three-time Emmy-nominated, award-winning journalist; Guillermo is a multi-Emmy award-winning and National Press Photographer\u2019s Association photographer.<\/p>\n

\"North<\/a>
North Park resident Elsa Sevilla is the host of \u201cSan Diego Historic Places\u201d on
KPBS. (Courtesy of Elsa Sevilla)<\/figcaption><\/figure>\n

Elsa said the pair met shortly after she graduated from college, when she took a job with Channel 10 News.<\/p>\n

\u201cA couple days later I was working on the assignment desk and Guillermo had to train me on how to edit video along with some other things. A year later we started dating and a few months after that we got engaged,\u201d Sevilla said.<\/p>\n

About five years after that, she decided to leave full-time network employment and jump into the realm of freelance \u2014 since Elsa had experience working as a reporter and producer and Guillermo was an award-winning photographer, marrying their professional backgrounds to form a video production company made sense.<\/p>\n

If you were to take a quick look at their client list, it\u2019s clear Sevilla Productions has become quite successful since its inception. To date, the company has worked with \u201cABC World News Tonight,\u201d \u201cAmerica\u2019s Most Wanted,\u201d The History Channel, \u201cGood Morning America\u201d and a long list of others.<\/p>\n

In 2008, they were hired by KPBS to produce \u201cSan Diego Historic Places.\u201d<\/p>\n

Sevilla said it all started as a result of the economic downturn; freelancing is a tough gig and reporters often find themselves needing to cold call editors and assignment desks to secure pick-up work.<\/p>\n

\u201cI chatted with a couple people at KPBS to ask if they needed a reporter or a producer. They said we don\u2019t need that, but you can start your own show,\u201d she said.<\/p>\n

From there, the station asked what she liked and what her passions were.<\/p>\n

\u201cI told them that I love history and historic places; Victorian homes, anything old and the older the better,\u201d Sevilla said. \u201cWhen they asked what I\u2019d like to do, I told them I\u2019d like to visit historic sites and that\u2019s how we came up with the idea for \u2018San Diego Historic Places.\u2019\u201d<\/p>\n

It was a great opportunity and a big challenge; during her time at Channel 10 she was responsible for producing two-minute pieces. This would be a 25-minute show with no commercials. Sevilla, however, adapted quickly.<\/p>\n

\u201cWe cover anything that\u2019s older than 1914 and we try to come up with stories that cover things that viewers will find interesting and that they might not know about,\u201d she said. \u201cA lot of times people can\u2019t go into a place that TV crews have access to so we wanted to take advantage of that.\u201d<\/p>\n

Since its inception, the show has covered everything from the history of MCRD, the Old Town Mexican period and the Hotel Del Coronado. Her favorite season to-date though, is the one that ran in January of this year, which highlighted the 1915 Balboa Park Exposition.<\/p>\n

\u201cIt was the first time we did a whole series on one topic and what I didn\u2019t know is that there was so much information about what happened. There were photos I\u2019d never seen before, black and white film from that period, it was so cool to see it and share it with San Diego viewers,\u201d she said. \u201cOur crew got to go into the archives and see where these historic items are stored, and heard stories that no one has ever heard before.\u201d<\/p>\n

In addition to the show, the longtime North Park resident said one of her other major focuses has been working with local nonprofit organizations by offering pro bono public relations, marketing and video production services\u00a0to better profile local unique and special programs, which typically assist the underserved.<\/p>\n

Going into business for yourself can be scary, she said, but being able to spend extra time with her children, her family, and working with clients that fit their mission has made it all worth it.<\/p>\n

\u2014Margie M. Palmer es una escritora independiente con sede en San Diego que ha estado acumulando art\u00edculos en una gran cantidad de publicaciones de noticias durante los \u00faltimos 10 a\u00f1os. Puedes localizarla en margiep@alumni.pitt.edu<\/a>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

North Park couple produce \u2018San Diego Historic Places\u2019 on KPBS By Margie M. Palmer San Diego has a rich and vibrant history, but as the city continues to grow, the shrinking inventory of historic homes and public spaces has become increasingly important, which is why \u201cSan Diego Historic Places\u201d executive producer Elsa Sevilla has chosen […]<\/p>","protected":false},"author":726,"featured_media":249203,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"11555","_seopress_titles_title":"Tales of the city","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[11547,11551,11555],"tags":[],"class_list":["post-249202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-news","category-uptown-news"],"_links":{"self":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/249202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/users\/726"}],"replies":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/comments?post=249202"}],"version-history":[{"count":0,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/249202\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media\/249203"}],"wp:attachment":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media?parent=249202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/categories?post=249202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/tags?post=249202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}