![\"Andy](\"https:\/\/sduptownnews.com\/wp-content\/uploads\/2015\/07\/Andy_Hinds-291x300web.jpg\")
<\/a>Anyway, Friends of Jefferson Elementary, the nonprofit community group that supports North Park\u2019s neighborhood public elementary [disclosure: I\u2019m a board member], is throwing a shindig: For 10 measly dollars, you can join several hundred of your friends and neighbors in belting out your favorite tunes from \u201cGrease\u201d as you watch the original 1978 movie starring John Travolta and Olivia Newton John. Included in the price is your choice of either a) one serving of beer or wine from the theater bar (beer courtesy of Mike Hess Brewing); or b) two items from the popcorn\/candy counter. All proceeds from the theater bar and concession stand go to Friends of Jefferson.<\/p>\n
In addition to the shenanigans inside the beautiful theater, the North Park Historical Society is arranging for some bitchin\u2019 hot rods to be parked outside the building for your ogling pleasure. This all happens on Sunday (party people may know this day by its other name: \u201cFunday\u201d), July 26. Doors open at 2 p.m., and the movie rolls at 3.<\/p>\n
To recap: Hot rods. Danny. Sandy. Rizzo. Kinickie. Adult beverages. The song stylings of \u2026 you and your crew. All for a measly sawbuck (that\u2019s \u201850s lingo for $10).<\/p>\n
At this point you are probably thinking, boy, that Friends of Jefferson must be a powerful and well-funded organization to be able to have events in such a swanky and prestigious venue!<\/p>\n
Powerful? Yes, if you mean \u201cdedicated to the point of obsession and buoyed by the moral support of the community.\u201d Well-funded? Um, that\u2019s a work in progress.<\/p>\n
Having completed the pitch segment of this column, allow me to proceed to the backstory, which is probably more interesting, and definitely has more lessons and morals and whatnot.<\/p>\n
The story of the North Park Theatre is long and fascinating. It was built in 1928 as a vaudeville theater and movie house, and quickly became a top performer of the Fox West Coast Theater chain. State of the art for its day \u2014 the first Fox theater with \u201cVitaphone Sound\u201d and air conditioning \u2014 it was the entertainment hub of the community. Alas, the \u201860s and \u201870s saw a decline in business for the neighborhood movie house as shopping centers and malls took over; and by the \u201880s, North Park Theatre was virtually abandoned.<\/p>\n
From 2000 to 2005, with backing by the city, the North Park Theatre was resurrected to its former glory. But as an economic enterprise, it still floundered. Its owner, Lyric Opera, could not keep the lights on with ticket sales from musical theater and other rentals, and filed bankruptcy. David Cohen and the Verant group took over in 2013.<\/p>\n
The Verant group had owned West Coast Tavern, the restaurant in the front of the building, since 2009. The restaurant continued to do well after Cohen took over, and the theater side treaded water with a new format that focused more on bands.<\/p>\n
Then in January 2015, the whole operation was purchased by Orange County concert venue, The Observatory. This came as a surprise to many, including the manager of West Coast Tavern, Paris Landen, who, along with getting a new employer, gained a new job description as the general manager of both the restaurant and the theater.<\/p>\n
Paris, although somewhat blindsided, took the transition in stride, and told me that in reality, the changes to the business were minor. \u201cWe have more shows now,\u201d she said, \u201cwhich we have to in order to stay in business \u2014 just the electricity bills in the theater are incredible.\u201d<\/p>\n
Others in the neighborhood had a different perception of the changes. Complaints swirled around on the street and social media. Too many shows. Too loud. Increased litter. Unsavory characters stumbling through yards. Patrons taking up the street parking. Oddly, these beefs only came through secondhand reports. \u201cNo one complained directly to me or anyone at the theater,\u201d Paris said. \u201cI guess they weren\u2019t sure who was in charge at that point.\u201d<\/p>\n
Instead, locals expressed their consternation about an OC rock club and its denizens invading their neighborhood, and to folks like Angela Landsberg, executive director of North Park Main Street, the organization that, among its other roles, acts as a liaison between business and community members.<\/p>\n
\u201cPeople tend to direct their complaints to me,\u201d Angela said. \u201cAnd when I say there are a lot of them, I mean \u2026 yeah,\u201d she trails off. When complaints about Observatory North Park started materializing, Angela quickly organized meetings between herself, Paris, the Police Department, the Business Maintenance District, the North Park Garage (parking structure) and concerned citizens.<\/p>\n
Meanwhile, at the March meeting of the North Park Planning Committee (NPCC), a few people brought up their concerns regarding the new concert venue during the public comment segment. \u201cIt really wasn\u2019t that big of a deal,\u201d said Vicki Granowitz, chair of the committee. \u201cJust a couple of people who were upset about the Observatory; but also a couple who defended them.\u201d<\/p>\n
Some businesses might have brushed off the concerns of their neighbors, especially when not confronted directly, but Paris and her team proactively put their heads together with Angela and the other parties involved, and hammered out solutions to every concern they had heard. At the next NPCC monthly meeting, Paris and Observatory\u2019s Director of Operations Ryan Black were prepared with responses to all of the concerns that had been voiced. They even used PowerPoint.<\/p>\n
Paris explained some of the changes. To address the intertwining concerns of public safety and litter, Paris tasked her small army of security personnel (which had grown from seven members to 36 with the change in ownership) with patrolling the neighborhood for trash and rowdy behavior. \u201cThey\u2019re not the police,\u201d she said, \u201cbut they can remind people that they are in a residential neighborhood if they\u2019re being loud or inappropriate.\u201d In addition, she hired off-duty police officers to hang around during shows, mostly as a disincentive for concert-goers to act stupid. Also, she opened communications with SDPD to let them know when she is expecting big crowds and when shows let out, so that they can send a patrol car by if one is available, just to make their presence felt.<\/p>\n
To the noise complaints, Paris responded by having soundproofing curtains installed, and is working on even more structural solutions for the future. She enacted a \u201cno re-entry\u201d policy so that the doors stay closed and patrons can\u2019t wander between the performance and their cars doing god-knows-what in the surrounding area.<\/p>\n
The ever-present parking problem was mitigated by an ingenious and elegant solution: a couple bucks were tacked on to the price of each concert ticket to validate parking in the parking garage on 29th Street. (A happy side note: Since that policy has been in place, the structure has started meeting its budget goals for the first time since it was constructed.)<\/p>\n
Finally, Paris and Ryan addressed a more existential concern about the new business: How would it give back to the community that helps them stay in business? Paris cited several community events they had hosted at no cost or a reduced cost to the organizations involved, including the annual FilmOut San Diego LGBT Film Festival, events with the San Diego LGBT Community Center, and \u2026 a fundraiser for Friends of Jefferson involving the movie \u201cGrease.\u201d<\/p>\n
There is yet another backstory, full of happy coincidences and fuzzy warmth, explaining how the partnership between Friends of Jefferson and Observatory North Park evolved, but no space for it here.<\/p>\n
And how was Paris and Ryan\u2019s presentation to the (formerly) concerned citizens of North Park received? Well, suffice it to say that the positive comments from the audience that followed had to be cut short in the interest of time. And certain, usually gruff and stoic attendees (ahem) may have gotten a little something in their eye as they imagined North Park Theatre and Jefferson Elementary rising together like conjoined phoenixes (phoenices?) caught in the updraft of their community\u2019s goodwill. It was dusty in there and I was a little tired, I swear.<\/p>\n
I asked Angela Landsberg what she thought the lessons of the whole episode were, and she put it in much more practical terms than the convoluted metaphor above: \u201cIt\u2019s just a great example of the kinds of outcomes that are possible when people sit down and problem-solve rather than throw daggers at each other.\u201d<\/p>\n
When I asked Paris Landen what was most remarkable to her about the experience, she said, \u201cIronically, because of this rough start, I was compelled to really get into community relations, which is something that I love. Before, we weren\u2019t making enough money to think about how we could help anyone else out. There are growing pains, sure; but the more we grow, the more we can give back.\u201d<\/p>\n
\u2014Contact <\/em>Andy Hinds at <\/em>facebook.com\/friendsofjeffersonelementary<\/a>\u00a0o\u00a0<\/em>friendsofjeffersonnp@gmail.com<\/em><\/a>.<\/em><\/p>","protected":false},"excerpt":{"rendered":" By Andy Hinds |Parenting You are certainly aware of the buzz surrounding an upcoming event at the Observatory North Park (formerly the iconic North Park Theatre), wherein people nostalgic for the \u201870s participate in a boisterous homage to that era\u2019s nostalgic notions about the \u201850s. You\u2019re not? Oh. That\u2019s fine; you probably just don\u2019t get […]<\/p>","protected":false},"author":1274,"featured_media":248896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"11555","_seopress_titles_title":"Theater responds to concerns, and community breaks into song","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[11547,11551,11555],"tags":[],"class_list":["post-248895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-news","category-uptown-news"],"_links":{"self":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/248895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/users\/1274"}],"replies":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/comments?post=248895"}],"version-history":[{"count":0,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/248895\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media\/248896"}],"wp:attachment":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media?parent=248895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/categories?post=248895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/tags?post=248895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}