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<\/a>\u201cWe’re not just another ordinary juice bar filled with sugared drinks and empty calories,\u201d they said. \u201cWe\u2019re the juice bar that uses 100% raw and organic ingredients to prepare powerhouse \u2013 and delicious \u2013 smoothies, cold-press juices and acai bowls that will detox and cleanse while boosting your energy.\u201d<\/p>\n
The Juice Crafters concept began in Los Angeles in 2012. They use seasonal selections of ingredients rich in nutrients, vitamins and minerals noted for health benefits. This includes aloe vera (cleanses the digestive system, works as a natural laxative, promotes weight loss and strengthens teeth and gums); pineapple (maintains strong bones, strengthens teeth and gums, aids in digestion and treats the common cold); flax seeds (balances hormones, stabilizes blood sugar and cholesterol levels, and promotes fertility); and turmeric (reduces risk of cancer, stabilizes blood sugar levels, aids in liver detoxification, and reduces pain and inflammation).<\/p>\n
Although the menu items are saturated in vital nutrients, Juice Crafters ensure that flavor remains the essential component, according to the Goldwassers.<\/p>\n
\u201cBecause we believe in the importance of providing natural holistic wellness, we extract nature\u2019s medicine into juices that suit everyone\u2019s taste buds,\u201d Jonathan said. \u201cWe believe that we provide the keys to a healthier lifestyle without compromising on quality, taste and freshness.\u201d<\/p>\n
Said Carol: \u201cAnd fruits and vegetables are purchased locally and delivered daily to guarantee quality and freshness that you can taste with every sip.\u201d<\/p>\n
Juice Crafters feature a multitude of cold-pressed juices the Goldwassers describe as the healthiest way to drink juice. Cold-pressed juice is extracted through a hydraulic press that liquefies its contents using 10 tons of pressure. This not only maintains freshness by protecting the nectars from harmful exposure to heat and air, it sustains essential vitamins, trace minerals and enzymes. Juice is pressed daily by craftsmen in Los Angeles and delivered every morning to each Juice Crafters location. Juices are so fresh, suggested refrigerated shelf life is no more than 48 hours, the Goldwassers said.<\/p>\n
\u201cWe rely on an 80-year-old juicing technique that allows us to create a juice that contains six times more raw nutrients than any other juicing process,\u201d Carol said. \u201cOur juice is as fresh as if you were drinking it straight from the source. And we pride ourselves on liquid deliciousness in every bottle.\u201d<\/p>\n
Juice Crafters\u2019 founders also believe that routine cleanses are as necessary as a car\u2019s three-month oil change. According to the Goldwassers, the human body is a machine constructed with built-in filters \u2013 kidneys, lungs, liver, skin and colon \u2013 that purify. Unprocessed impurities \u2013 processed foods, environmental toxins and chemicals \u2013 are stored in a warehouse of fat cells that act as safety buffers and shields to protect us from these harmful substances. As we assault the human machine with chemicals, pollutants, poisons and toxins, we clog it, which ultimately causes it to break down. Cleansing serves to rid the body of this toxic accumulation, they said.<\/p>\n \u201cWhat shows up on the outside is a reflection of what\u2019s going on inside your body,\u201d Jonathan said. \u201cJuice Crafters\u2019 cleanses stem from a raw cold-pressed juicing program designed to cleanse at a cellular level. Cleanses are a gentle and effective way to eliminate toxic buildup, shed excess weight and rebalance your system.\u201d<\/p>\n \u201cIf you\u2019re taking better care of your car than your health, it\u2019s time to get serious about making changes,\u201d Carol added. \u201cWe believe that if you change your body, you change your life. And we only get one body so we must cleanse it, pamper it and treasure it!\u201d<\/p>\n The Goldwassers say they remain steadfast in maintaining Juice Crafters standards of quality and integrity. The chain has nine locations in Los Angeles and three in San Diego, including in La Jolla and Little Italy. They said there will be one in North County very soon.<\/p>\n \u201cAlthough Juice Crafters continues to grow, we will never evolve into a franchise that loses its quality control standards,\u201d Carol said. \u201cThis is my baby. I could never give it away to have someone else shortchange our standards of integrity.\u201d<\/p>\n<\/a>