{"id":248221,"date":"2015-01-16T00:00:00","date_gmt":"2015-01-16T08:00:00","guid":{"rendered":"https:\/\/sdnews.com\/shop-hillcrest-winners-announced-2\/"},"modified":"2015-01-16T00:00:00","modified_gmt":"2015-01-16T08:00:00","slug":"shop-hillcrest-winners-announced-2","status":"publish","type":"post","link":"https:\/\/test.sdnews.com\/es\/shop-hillcrest-winners-announced-2\/","title":{"rendered":"Shop Hillcrest winners announced"},"content":{"rendered":"

HBA gives away more than $2,000 worth of local goods<\/strong><\/p>\n

Por Morgan M. Hurley | Editor contribuyente<\/p>\n

During this past holiday season, as is the case every December, the Hillcrest Business Association (HBA) encouraged people to bring their dollars to Hillcrest to do their shopping.<\/p>\n

Encouraging potential customers to \u201cgive to your neighborhood and give your neighborhood the opportunity to give back to you,\u201d they launched SHOP Hillcrest, an annual promotional contest that is always a win-win with shoppers and local businesses alike.<\/p>\n

Starting on Nov. 24, each visit to a participating Hillcrest business gave shoppers an entry into the Shop Hillcrest raffle contest. The more they shopped, the more raffle tickets went into the drawing and the more opportunities they had to win. There was no limit on the number of shopping days or entries, as long as the visits occurred by Dec. 24.<\/p>\n

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(left) Grand prize winner Melisa Cebrero and Natasha Torki of Beauty by Dolly (right) Second place winner Elena De La Rosa of Hillcrest (Photos by Megan Gamwell)<\/figcaption><\/figure>\n

\u201cParticipating businesses received advertising opportunities in a subsidized Shop Hillcrest co-op page in local publications, Facebook, Twitter and online promotions, marketing collateral and radio promotions,\u201d said Megan Gamwell, HBA marketing and communications program manager.<\/p>\n

\u201cThis campaign really helps to create a cohesive holiday spirit in the neighborhood and brings business owners closer to their customers,\u201d she continued, adding that businesses were also given unique shopping bags to share with their customers, decorative holiday stickers for their storefronts and \u201cShop Hillcrest for the Holidays\u201d posters to mount in their windows.<\/p>\n

The list of this year\u2019s participating HBA businesses included Pure Barre, The Smooth Bar, Empire House, Adam & Eve, Village Hat Shop, Green Fresh Floral\u2019s, Americana Clothing, Cody\u2019s Home + Gift, Obelisk Mercantile, Establish, Crest Caf\u00e9, Gioia\u2019s Room, Urban Optiks Optometry, Uptown Tavern, Detour Salon, Babette Schwartz, Luigi Vera, Urban Mo\u2019s, Baja Betty’s, Gossip Grill, Hillcrest Brewing Company, Local Habit, Purity Apothecary, 100 Wines Kitchen, Artist and Craftsman Supply, The Wine Lover, Pretty Please, Mankind, Blue Stocking Books and Beauty By Dolly.<\/p>\n

Many, if not all, of these businesses also donated prizes to the winning shopping spree basket.<\/p>\n

\u201cWe received more raffle tickets this year than ever before, which leads me to believe we saw more shoppers,\u201d Gamwell said. \u201cA few of the businesses we have spoken to reported an increase in sales due to the campaign.\u201d<\/p>\n

Raffle tickets were color coded so that the businesses where the winning ticket was sold could be notified, much like the California Lottery.<\/p>\n

The drawing, which was done by lottery and conducted Jan. 7 at the HBA\u2019s offices at 3702 Fifth Ave., #202, bequeathed more than $2,000 in gift certificates and other retail goods from local Hillcrest businesses to two lucky shoppers.<\/p>\n

After pulling the winning names, Gamwell said she then alerted the two businesses where the tickets were purchased so they could contact their customers directly and congratulate them on their win.<\/p>\n

\u201cI believe that connecting the winners with the business owners is a great way to build strong relationships in our community,\u201d Gamwell said.<\/p>\n

Melisa Cebrero won the big grand prize: a shopping spree worth more than $1,700. Her ticket came from Beauty by Dolly, a threading and waxing salon for men and women located at 3650 Fifth Ave., #101.<\/p>\n

The Serra Mesa resident, who said she has never won a raffle before, only entered the drawing once, while purchasing salon services for herself. She frequents Hillcrest regularly because of its proximity to her home.<\/p>\n

\u201cWe dine there often and Dolly\u2019s is my favorite salon,\u201d she said.\u00a0\u201cThe employees in the businesses are always very friendly and fun. I\u2019m definitely excited to try a business that participated that I haven’t been to before.\u201d<\/p>\n

Second place \u2014\u00a0$500 worth of gift certificates and prizes \u2014\u00a0went to Elena De La Rosa, who made her purchase at Babette Schwartz, a gift emporium located right under the Hillcrest sign at 421 University Ave.<\/p>\n

For more information about this annual holiday event, visit ShopHillcrestfortheHolidays.com<\/a>.<\/p>\n

\u2014Reach Morgan M. Hurley at <\/em>morgan@sdcnn.com<\/em><\/a>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

HBA gives away more than $2,000 worth of local goods By Morgan M. Hurley | Contributing Editor During this past holiday season, as is the case every December, the Hillcrest Business Association (HBA) encouraged people to bring their dollars to Hillcrest to do their shopping. Encouraging potential customers to \u201cgive to your neighborhood and give […]<\/p>","protected":false},"author":726,"featured_media":248222,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"11555","_seopress_titles_title":"Shop Hillcrest winners announced","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[11547,11551,11555],"tags":[],"class_list":["post-248221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-news","category-uptown-news"],"_links":{"self":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/248221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/users\/726"}],"replies":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/comments?post=248221"}],"version-history":[{"count":0,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/248221\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media\/248222"}],"wp:attachment":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media?parent=248221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/categories?post=248221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/tags?post=248221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}