{"id":247488,"date":"2014-07-07T00:00:00","date_gmt":"2014-07-07T07:00:00","guid":{"rendered":"https:\/\/sdnews.com\/branding-who-needs-it-2\/"},"modified":"2014-07-07T00:00:00","modified_gmt":"2014-07-07T07:00:00","slug":"branding-who-needs-it-2","status":"publish","type":"post","link":"https:\/\/test.sdnews.com\/es\/branding-who-needs-it-2\/","title":{"rendered":"Marca: \u00bfQui\u00e9n lo necesita?"},"content":{"rendered":"

By Mike Mance | Expert Advice<\/p>\n

En un mercado ya abarrotado, surgen nuevas empresas y productos todos los d\u00edas, y todos compiten por su atenci\u00f3n y, en \u00faltima instancia, por los d\u00f3lares que tanto le cost\u00f3 ganar. Entonces, \u00bfc\u00f3mo captan su atenci\u00f3n estas empresas? Marca. \"Branding: Es uno de los secretos de c\u00f3mo una empresa logra que seas un seguidor leal. No hace falta decir que una marca adecuada y consistente juega un papel muy importante en el \u00e9xito final a largo plazo de cualquier empresa o producto.<\/p>\n

\"Mike<\/a>
Mike Mance | Mance Creative<\/figcaption><\/figure>\n

 <\/p>\n

Cuando una empresa vende un producto, un aspecto importante de su marca ser\u00eda c\u00f3mo se empaquetan sus productos. Los equipos de investigaci\u00f3n pasan muchas horas y, a veces, millones de d\u00f3lares probando diferentes tipos de paquetes para ver cu\u00e1l atrae a tipos espec\u00edficos de consumidores que conforman el p\u00fablico objetivo de su producto. Abordan muchos factores importantes como el color, el tama\u00f1o del paquete, la forma del paquete, la textura, los estilos de fuente e incluso los esl\u00f3ganes para encontrar la combinaci\u00f3n perfecta que llame su atenci\u00f3n.<\/p>\n

When a company sells a service, branding becomes essential for them to stand out above the competition. They might want to emphasize a certain specialization or level of service provided to their customers. An example of this might be a law firm, accounting firm or even a plumbing company. Even individuals brand themselves to distinguish themselves from other people in the same industry or community. For instance, entertainers, politicians, sports figures and even ministers would benefit greatly from branding.<\/p>\n

Of course, you don\u2019t need to be famous to reap the benefits of branding yourself as a unique individual. Most of us have been branding ourselves since we were young in the form of a work resume, a hairstyle, a type of clothing, what kind of coffee we drink, what schools we attend, the type of vehicle we drive, even what sports we like to play. So, stop and think about it.\u00a0 You are a brand. How are usted<\/em> empaque usted mismo?<\/p>","protected":false},"excerpt":{"rendered":"

By Mike Mance | Expert Advice In an already crowded marketplace, new companies and products are popping up every day, and all are competing for your attention and ultimately your hard-earned dollars. So how do these companies grab your attention? Branding. It’s one of the secrets of how a company gets you to be a […]<\/p>","protected":false},"author":1379,"featured_media":247489,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"11555","_seopress_titles_title":"Branding: Who needs it?","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[11569,11551,11552,11555],"tags":[],"class_list":["post-247488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expert-advice","category-news","category-opinion","category-uptown-news"],"_links":{"self":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/247488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/users\/1379"}],"replies":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/comments?post=247488"}],"version-history":[{"count":0,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/247488\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media\/247489"}],"wp:attachment":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media?parent=247488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/categories?post=247488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/tags?post=247488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}