{"id":247029,"date":"2014-02-28T00:00:00","date_gmt":"2014-02-28T08:00:00","guid":{"rendered":"https:\/\/sdnews.com\/hillcrest-ace-freshens-up\/"},"modified":"2014-02-28T00:00:00","modified_gmt":"2014-02-28T08:00:00","slug":"hillcrest-ace-freshens-up","status":"publish","type":"post","link":"https:\/\/test.sdnews.com\/es\/hillcrest-ace-freshens-up\/","title":{"rendered":"Hillcrest Ace freshens up"},"content":{"rendered":"

Longtime local hardware franchise adopts new look<\/p>\n

Por Hutton Marshall<\/p>\n

Editor SDUN<\/p>\n

Shrouded behind several rows of lush plant life and a large mural adorning the building\u2019s sidewall, it\u2019s immediately apparent that Hillcrest Ace Hardware aims to brand itself as a bit more than just a place to buy a hammer and nails. <\/p>\n

Incense, eastern-influenced interior decorations and off-color home accessories greet customers as\u00a0 they walk through front doors. Tin buckets are morphed into lights and hung from the ceiling.<\/p>\n

After nestling itself into the community 19 years ago, Hillcrest Ace is now solidifying its creatively presented niche in the community by remodeling a sizable chunk of the two-story location.<\/p>\n

“By the time we finish \u2026 about 50 percent of the store will have been remodeled,\u201d said Hillcrest Ace owner Bruce Reeves. \u201cIt\u2019s been 19 years, it\u2019s time to make things look fresh.\u201d<\/p>\n

\"A<\/a>
A look at the newly revamped Hillcrest Ace Hardware on University Avenue (Courtesy Hillcrest Ace)<\/figcaption><\/figure>\n

Setting up shop at the notoriously challenging business corridor along University Avenue east of Highway 163, Hillcrest Ace has achieved success rarely seen by businesses on the block. Reeves attributed much of this staying power to a mutual compassion existing between his store and the Hillcrest community.<\/p>\n

\u201cThe community has really embraced us and supports us, so I would think it\u2019s our great customers that keep us here,\u201d Reeves said.<\/p>\n

The community\u2019s embrace is shown through the five Nicky awards Hillcrest Ace has under its belt. Good business goes hand in hand with a give-and-take philosophy to Reeves. He has regularly employed students and San Diegans in rehabilitation programs, those who appreciate being given an opportunity to work.<\/p>\n

\u201cMy philosophy is that when they come to me and say I\u2019ve found a better job, I just think it\u2019s an amazing thing,\u201d Reeves said. \u201cI think we\u2019ve hired at least 500 people from the community.\u201d<\/p>\n

On the business end, Reeves also credits the wide range of products offered to the store\u2019s success. This versatility that allows them to adapt to emerging and fading trends is what\u2019s kept them relevant to their customer base.<\/p>\n

\u201cI think with a lot of businesses, it\u2019s those selling one single item that go out of business,\u201d Reeves said. \u201cWith us, we have so many different categories, if something goes out of style we can just phase into something different.\u201d<\/p>\n

Hillcrest Ace’s new round of remodels follows this mentality, allowing for a new series of products to gain more visibility within the store. Perhaps the most easily recognizable aspect of their remodel is the overhaul of their paint section. This comes along with a new partnership signed with Valspar Paint, which will significantly expand their selection.<\/p>\n

Another area currently still being remodeled is their below-ground floor, which is getting spruced up to reflect the bright atmosphere of the rest of the store. The storefront got a big overhaul as well, now hiding itself behind a small forest of plants for sale.<\/p>\n

To get a complete picture of Hillcrest Ace’s new look, nothing tops a visit to the store itself. For more information, visit hillcrestacehardware.com.<\/p>","protected":false},"excerpt":{"rendered":"

Longtime local hardware franchise adopts new look By Hutton Marshall SDUN Editor Shrouded behind several rows of lush plant life and a large mural adorning the building\u2019s sidewall, it\u2019s immediately apparent that Hillcrest Ace Hardware aims to brand itself as a bit more than just a place to buy a hammer and nails.<\/p>","protected":false},"author":726,"featured_media":247030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"11555","_seopress_titles_title":"Hillcrest Ace freshens up","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[11547,11551,11555],"tags":[],"class_list":["post-247029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-news","category-uptown-news"],"_links":{"self":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/247029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/users\/726"}],"replies":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/comments?post=247029"}],"version-history":[{"count":0,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/247029\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media\/247030"}],"wp:attachment":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media?parent=247029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/categories?post=247029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/tags?post=247029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}