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<\/a>\u201cThe theme of this year is [ COLLIDE ], which comments on different types of creative intersections\u2014cross-disciplinary, cross-natural, from art to film, from street to urban\u2014and how they manifest in both a visual and social setting,\u201d Berchtold said in her welcome letter.<\/p>\n
Additionally, [ COLLIDE ] will be broken into four sections, or districts that represent different disciplines in art: contemporary art, contemporary product and furniture design, mid-century and modern art, and solo-artist curated booths.<\/p>\n
Art San Diego 2013 provides a \u201cnew spin\u201d on the concept of an art fair, Berchtold said. Far from a quick walk through a cavernous warehouse where attendees stand apart from the art and artists, she said she wanted to make an event that was far more interactive.<\/p>\n
\u201cTraditional exhibition design is co-mingled with public and performance spaces, [and] many of these spaces call on the attendees to participate or engage in an immersive experience,\u201d she said. \u201cThis year\u2019s theme is exceptionally exciting as it allows the artists to really showcase works which will engage and push boundaries.\u201d<\/p>\n
Last year\u2019s art fair was the first held in Balboa Park and was used to focus on a fresh, new concept in how gallery owners reach their intended audience. Art San Diego was established in 2009 as the city\u2019s first Contemporary Art Fair, offering attendees the chance to see and purchase art from vendors across the globe.<\/p>\n
Now in its fifth year, organizers anticipate attendance at over 10,000 for the four-day event, starting with the Thursday night VIP reception. The 2012 opening-night event saw over 2,600 collectors in attendance.<\/p>\n
\u201cMy hope was that the fair could provide a vibrant platform for San Diego\u2019s enormous diversity of art and artists, and to demonstrate that the work created here stands up alongside leading international art,\u201d Berchtold said following Art San Diego 2012. \u201cThe universal enthusiasm about the quality of [the] show revealed a strong appetite in this community to acquire great art and engage in an immersive artistic happening\u201d<\/p>\n As a local gallery owner, Alexander Salazar has been a part of cultivating and showcasing art in San Diego for several years, and said he too feels the region is set to take its place as a leading player in the international art scene. Salazar runs Alexander Salazar Fine Art, and exhibits under the names White Box Contemporary, Salazar \u2013 Contemporary Art Exhibits and Salazar AIR.<\/p>\n \u201cIt\u2019s important to me that every gallery in San Diego should support this fair,\u201d he said, acknowledging Berchtold\u2019s efforts to put San Diego \u201con the map\u201d for art sales. He also has a number of artists he would personally like to show on an international level.<\/p>\n For opening night, Salazar will be hosting a champagne bar in one of his Art Fair exhibit spaces. On Saturday, he will host a reception\u2014also at the Art Fair\u2014for White Box Contemporary visiting artist Shinichi Sugimoto, featuring one of Sugimoto\u2019s giant murals.<\/p>\n Additionally, Salazar will be bringing a collection of Robert Mapplethorpe photographs he exhibited in his gallery earlier this year. One night of that exhibit, called \u201cThe Agency \u2013 1983,\u201d was a fundraiser for Mama\u2019s Kitchen.<\/p>\n \u201cThe Mapplethorpes are very important in that the Mapplethorpe estate didn\u2019t know they existed,\u201d Salazar said, retelling the story of the pictures that were discovered by The Agency Models Incorporated President Alfredo Santiago decades after they were taken, and several years before Mapplethorpe became an iconic photographer.<\/p>\n Salazar said he would like to sell the photographs as a complete set, and will have a catalog of them available at Art San Diego 2013 as well.<\/p>\n \u201cWe have a lot of museums that are interested,\u201d he said, \u201cbut we\u2019re trying to keep it together because it\u2019s an archive \u2026 They\u2019re not what you would expect.\u201d<\/p>\n [ COLLIDE ] is Nov. 7 \u2013 10 in the Balboa Park Activity Center, a 60,000-square-foot space partitioned and modified to feature over 60 galleries with approximately 1,500 pieces of art on display. The activity center is located at 2145 Park. Blvd.<\/p>\n On Nov. 7, the opening-night VIP reception starts with an invitation-only collectors club first preview at 5 p.m. followed by the VIP opening night benefit for the Museum of Contemporary Art San Diego from 7 \u2013 9 p.m. Tickets are $75 and the event is 21 and older.<\/p>\n <\/p>\n Open Fair days on Friday, Nov. 8 and Saturday, Nov. 9 are from 12 \u2013 8 p.m., and on Sunday, Nov. 10 the fair runs from 12 \u2013 5 p.m. with art talks and presentations each day. A 3-day Open Fair pass is available for $15 in advance or $20 at the door. On Nov. 9 from 6 \u2013 8 p.m., \u201cThe Vault: Contemporary Art & Fine Wine\u201d sees select art paired with wine from several wineries. Tickets for this event are $25 online or $30 at the door.<\/p>\n \u201cThe fair this year will truly explore what art can mean, what it can be and how it can feel,\u201d Berchtold said. \u201cIt\u2019s about feeding all the senses in a uniquely harmonious cacophony of experiences.\u201d<\/p>\n For complete information on Art San Diego visit artsandiego2013.com<\/a>, Email info@artsandiego-fair.com<\/a> or call 858-254-3031.<\/p>\n <\/p>","protected":false},"excerpt":{"rendered":" [ COLLIDE ] showcases an unconfined, collaborative take on the annual art show By Anthony King | SDUN Reporter One of the region\u2019s top events focused on showcasing and selling art returns Nov. 7, bringing art collectors, artists and gallery owners together for a weekend given away to putting San Diego on the international art […]<\/p>","protected":false},"author":726,"featured_media":246679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"11555","_seopress_titles_title":"Art San Diego explores new territory","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[11549,11547,11551,11555],"tags":[],"class_list":["post-246678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arts-entertainment","category-features","category-news","category-uptown-news"],"_links":{"self":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/246678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/users\/726"}],"replies":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/comments?post=246678"}],"version-history":[{"count":0,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/246678\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media\/246679"}],"wp:attachment":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media?parent=246678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/categories?post=246678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/tags?post=246678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/a>