{"id":246360,"date":"2013-07-19T00:00:00","date_gmt":"2013-07-19T07:00:00","guid":{"rendered":"https:\/\/sdnews.com\/transforming-el-cajon-boulevard\/"},"modified":"2013-07-19T00:00:00","modified_gmt":"2013-07-19T07:00:00","slug":"transforming-el-cajon-boulevard","status":"publish","type":"post","link":"https:\/\/test.sdnews.com\/es\/transforming-el-cajon-boulevard\/","title":{"rendered":"Transforming El Cajon Boulevard"},"content":{"rendered":"<p>Media Arts Center gives North Park a Digital Gym workout<\/p>\n<p>Por Dave Fidlin | Reportero SDUN<\/p>\n<p>Ever since backing the San Diego Latino Film Festival two decades ago, leaders of the local non-profit organization Media Arts Center San Diego say they have been dedicated to innovation and enhancing the city\u2019s cultural experience.<!--more--><\/p>\n<p>Media Arts Center recently took its efforts one step further with the unveiling of their new Digital Gym, an endeavor aimed at giving people of all ages hands-on tools necessary to harness 21st century technology through special film screenings, workshops and a media lounge area, where guests and members can come to \u201cgeek out\u201d over new media and projects, organizers said.<\/p>\n<figure id=\"attachment_13972\" aria-describedby=\"caption-attachment-13972\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"https:\/\/sduptownnews.com\/wp-content\/uploads\/2013\/07\/web-9008891757_005a60d548_o.jpg\"><img decoding=\"async\" class=\"size-medium wp-image-13972 lazyload\" alt=\"Bruce \u201cMr. Bicep\u201d Pechman hosted the Digital Gym store opening June 8. (Courtesy Media Arts Center)\" data-src=\"https:\/\/sduptownnews.com\/wp-content\/uploads\/2013\/07\/web-9008891757_005a60d548_o-300x176.jpg\" width=\"300\" height=\"176\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/176;\" \/><\/a><figcaption id=\"caption-attachment-13972\" class=\"wp-caption-text\">Bruce \u201cMr. Bicep\u201d Pechman hosted the Digital Gym store opening June 8. (Courtesy Media Arts Center)<\/figcaption><\/figure>\n<p>The Digital Gym operates out of the Media Arts Center space at 2921 El Cajon Blvd. in North Park, and while most of the Center\u2019s programs in the past 20 years have been aimed primarily toward filmmakers, Executive Director Ethan Van Thillo said the Digital Gym is an expansion of past efforts.<\/p>\n<p>\u201cThis is something for people of all ages and all interests,\u201d Van Thillo said. \u201cWe want to help people learn new skills in today\u2019s environment, whether it mean creating a good, creative website or using social media effectively.\u201d<\/p>\n<p>Media Arts Center is offering a variety of services and packages through the Digital Gym, which they tout as an opportunity to not only hone new skills, but also network with other creative, entrepreneurial people. In July and August, they are providing a workshop called the Freelancer\u2019s Survival Kit, outlining the first steps to media freelancing, submitting work to potential clients and building a following.<\/p>\n<p>\u201cWe\u2019re offering one-on-one individual training or instruction in a group setting,\u201d Van Thillo said. In addition to the freelancer and short film series, they also offer three-hour crash courses in the digital software Adobe After Effects and Final Cut Pro.<\/p>\n<p>The recent launch of the Digital Gym was about five years in the making, Van Thillo said, and is an outgrowth of Media Arts Center\u2019s relocation to North Park. He said the reception within the neighborhood has been overwhelmingly positive.<\/p>\n<p>\u201cBefore we took over this building a little over two years ago, it had broken windows and graffiti,\u201d Van Thillo said. \u201cThere were all sorts of things living inside. This definitely was an area in need of revitalization, and it fit our mission perfectly.\u201d<\/p>\n<p>Van Thillo and other Media Arts Center staff and volunteers used their intuitive creativity and gave the space a complete overhaul. Collaborative efforts with a number of San Diego-based organizations helped make the vision a reality.<\/p>\n<p>For example, members of LISC San Diego, an organization focusing on neighborhood revitalization, chipped in and painted the interior of the facility. Also, Media Arts Center was able to obtain a low-interest loan through San Diego-based CDC Small Business Finance.<\/p>\n<p>\u201cIt\u2019s definitely been a lot of work and a challenge,\u201d Van Thillo said of the past several years, \u201cbut we\u2019re starting to see the fruits of our labor.\u201d<\/p>\n<p>From a neighborhood revitalization standpoint, Van Thillo said with pleasure that other new developments have been dotting El Cajon Boulevard, occupying blighted buildings that had previously been vacant.<\/p>\n<figure id=\"attachment_13975\" aria-describedby=\"caption-attachment-13975\" style=\"width: 199px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/sduptownnews.com\/wp-content\/uploads\/2013\/07\/web-9010086844_80baab5432_o.jpg\"><img decoding=\"async\" class=\"size-medium wp-image-13975 lazyload\" alt=\"A child plays with a special media gadget at the June 8 opening. (Courtesy Media Arts Center)\" data-src=\"https:\/\/sduptownnews.com\/wp-content\/uploads\/2013\/07\/web-9010086844_80baab5432_o-199x300.jpg\" width=\"199\" height=\"300\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 199px; --smush-placeholder-aspect-ratio: 199\/300;\" \/><\/a><figcaption id=\"caption-attachment-13975\" class=\"wp-caption-text\">A child plays with a special media gadget at the June 8 opening. (Courtesy Media Arts Center)<\/figcaption><\/figure>\n<p>\u201cIt\u2019s been wonderful seeing the transformation take place,\u201d he said. The Digital Gym will once again participate in the El Cajon Boulevard Business Improvement Association\u2019s Boulevard Nights summer open house, held Saturday, July 20 from 6 \u2013 10 p.m. The quarterly block party centers around the businesses on the 2900 block of El Cajon Boulevard, with residents coming out to enjoy craft vendors, live music, art and, thanks to the Digital Gym, film.<\/p>\n<p>Although he basks in the recent growth, Van Thillo said he and other Media Arts Center leaders have grander visions on the horizon.<\/p>\n<p>\u201cThe goal is certainly for us to stay neighborhood and community based,\u201d Van Thillo said. \u201cBut it would be great if we had a presence in other neighborhoods in San Diego.\u201d<\/p>\n<p>The Digital Gym currently also includes a store and theater, showcasing mostly independent productions. Called the Digital Gym Cinema, proceeds help fund the programs. The schedule of upcoming screenings includes:<\/p>\n<p>\u2022\u201cFocus on San Diego: Celebrating Our Region\u2019s Filmmakers and Films Produced in San Diego,\u201d Friday, July 19 to Sunday, July 21<\/p>\n<p>\u2022\u201cBroken,\u201d Monday, July 22 to Thursday, July 25<\/p>\n<p>\u2022\u201cBerberian Sound Studio,\u201d Friday, July 26 and July 27<\/p>\n<p>\u2022\u201cBroche de Oro,\u201d Friday, July 26 to Aug. 1<\/p>\n<p>\u2022\u201cGrabbers,\u201d Aug. 2 and Aug. 3<\/p>\n<p>Digital Gym hours are from 12 \u2013 9:30 p.m. Mondays through Saturdays, and 12 \u2013 8:30 p.m. Sundays. For information on screening times and ticket prices for the Cinema, as well as registration for workshops, visit Digital Gym\u2019s website <a href=\"http:\/\/digitalgym.org\" target=\"_blank\" rel=\"noopener\">digitalgym.org<\/a> or call 619-230-1938. For information on other services and programs offered by Media Arts Center, visit <a href=\"http:\/\/mediaartscenter.org\" target=\"_blank\" rel=\"noopener\">mediaartscenter.org<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Media Arts Center gives North Park a Digital Gym workout By Dave Fidlin | SDUN Reporter Ever since backing the San Diego Latino Film Festival two decades ago, leaders of the local non-profit organization Media Arts Center San Diego say they have been dedicated to innovation and enhancing the city\u2019s cultural experience.<\/p>","protected":false},"author":726,"featured_media":246361,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"11555","_seopress_titles_title":"Transforming El Cajon Boulevard","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[11547,11551,11550,11555],"tags":[],"class_list":["post-246360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-news","category-top-stories","category-uptown-news"],"_links":{"self":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/246360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/users\/726"}],"replies":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/comments?post=246360"}],"version-history":[{"count":0,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/246360\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media\/246361"}],"wp:attachment":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media?parent=246360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/categories?post=246360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/tags?post=246360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}