![\"Yarn](\"https:\/\/sduptownnews.com\/wp-content\/uploads\/2013\/03\/web-real-DSC_1382-300x240.jpg\" "\\"web")
On March 1, owners Melanie Michaud and Brandie Mata invited Crochet Grenade artist Marcy Kraft to \u201cyarn bomb\u201d the front of their store, where Kraft knitted and placed multi-colored covers for surrounding trees and streetlights, as well as a bike rack and surf board.<\/p>\n
\u201cGraffiti Beach\u2019s partnership with Marcy Kraft is founded on the company\u2019s commitment to support emerging artists, designers and creative types from dynamic backgrounds,\u201d organizers said in a release for the event.<\/p>\n
Kraft, who began her work out of \u201cboredom and curiosity,\u201d they said, is known for similar \u201cbombings\u201d around San Diego, including a recent Westfield Mission Valley event promoting a do-it-yourself workshop.<\/p>\n
\u201cMany street artists today are re-evaluating the term \u2018graffiti,\u2019\u201d organizers said. \u201cAs street artists seek to express themselves without damaging property, yet in a style that conveys their dynamic personalities, they are challenging the negative connotations associated with street art.\u201d<\/p>\n
The three-day public art installation ended March 3, and Michaud and Mata said the exhibition could come down at any time.<\/p>\n
The co-owners have a mission to promote emerging artists worldwide, in part from Michaud\u2019s own personal experience of watching her father Thomas \u2013 a Flamenco guitarist \u2013 have a difficult time in reaching a larger, public audience.<\/p>\n
\u201cMy mission in life became to create events, stores, marketing techniques and tools that would help support these talented individuals,\u201d Michaud wrote on the company\u2019s website. The pair is looking to fulfill this mission in ways that reach beyond giving space to designers and artists at their retail store.<\/p>\n
\u201cWe chose to bring yarn-bombing to our store front and our lovely South Park neighborhood as a part of an effort to raise money to print our \u2018Unconventional Street Art\u2019 issue of Graffiti Beach Magazine,\u201d Michaud said in the release. \u201cOur magazine is based on highlighting emerging creatives around the globe in order to give them a voice and a place to showcase their talents. The mission of our magazine is to create an advertisement-free publication that puts the power of design and creativity back into the artist\u2019s hands.\u201d<\/p>\n
The March 1 yarn bomb served as a launch to Michaud and Mata\u2019s Kickstarter campaign, an online-based fundraiser they said would help print the summer issue of Graffiti Beach Magazine. The initial goal is to raise $18,000, however organizers of the yarn bomb event said the more the company raises, the longer they can continue to print.<\/p>\n \u201cThis is more than just a magazine, it is a carefully crafted soft book filled with rich imagery and content that acts as an avenue of inspiration as well as creative freedom,\u201d Michaud said.<\/p>\n If Michaud and Mata are able to raise the initial amount, the first print edition of the magazine on May 7 will feature Kraft\u2019s yarn bomb with 20 other \u201cunconventional\u201d street art installations, including a San Diego Street Art map, they said.<\/p>\n Supporters of the Kickstarter campaign will receive their own issue as well as merchandise packages from the Graffiti Beach store in South Park. The campaign will run through March 31, and at 18 days remaining organizers had raised over $2,500.<\/p>\n For more information, visit Graffiti Beach at 2220 Fern St. or call 858-433-0950.\u00a0 Additional information, including the link to the Kickstarter campaign, can be found online at shopgraffitibeach.com.<\/p>","protected":false},"excerpt":{"rendered":" Graffiti Beach owners launch fundraising campaign through unconventional, artistic method By Anthony King | SDUN Editor South Park-based retailer and emerging-artist supporter Graffiti Beach used a somewhat unusual method to launch a new fundraising campaign.<\/p>","protected":false},"author":726,"featured_media":245939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"11555","_seopress_titles_title":"Yarn bombing South Park","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[11547,11551,11550,11555],"tags":[],"class_list":["post-245938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-news","category-top-stories","category-uptown-news"],"_links":{"self":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/245938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/users\/726"}],"replies":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/comments?post=245938"}],"version-history":[{"count":0,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/245938\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media\/245939"}],"wp:attachment":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media?parent=245938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/categories?post=245938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/tags?post=245938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Yarn](\"https:\/\/sduptownnews.com\/wp-content\/uploads\/2013\/03\/web--199x300.jpg\" "\\"web\\"")