![\"A](\"https:\/\/sduptownnews.com\/wp-content\/uploads\/2012\/12\/web-3-Bottles-225x300.jpg\" "\\"web")
\u201cThis is a new wine for a younger generation,\u201d said Alan Haghighi in a press release. \u201cNot only are our wines tastier than typical grape wine, many say that it is better for you. As our California Fruit Wines are made from fresh, seasonal fruit and berries, the natural nutrients and benefits come through.\u201d<\/p>\n
The term fruit wine has come to describe wine made from fruit other than grapes, like cherries, peaches, strawberries and plums. Usually marketed as a dessert wine, different fermentation processes can actually produce sweeter, or dessert, wines to very dry wines, reaching the point where all sugar is consumed by the yeast.<\/p>\n
For California Fruit Wines, the goal is to find the \u201csweet spot\u201d for each type of fruit in an effort to \u201cfine tune where on the dry-sweet spectrum each of these fruit belongs,\u201d they said.<\/p>\n
In addition to Cranberry and Apple, the company\u2019s current holiday lineup includes Pumpkin Spice, Apricot, Plum and Chocolate Cherry.<\/p>\n
\u201cIn many ways, we\u2019re more like a micro-brewery,\u201d Alan Haghighi said. \u201cWe don\u2019t grow any of the fruit, we just purchase it from local growers and then turn it into wine.\u201d<\/p>\n
The wine makers said many customers encounter similar obstacles when navigating fruit wines as they do with traditional wines.<\/p>\n
\u201cWhen you think about the traditional wine industry, there are a bunch of barriers to entry for a first-time customer. Not only is the customer confronted with a vast array of choices, but they aren\u2019t given the tools to navigate through those choices,\u201d Brian Haghighi said.<\/p>\n
\u201cOne of our biggest hurdles is dealing with people\u2019s misconceptions about fruit wine,\u201d he said. \u201cThey think it\u2019s some syrupy sweet mess or some sort of wine cooler. Our wine is neither.\u201d<\/p>\n
The brothers operate a 4,500-square-foot tasting room in Vista, Calif., where they celebrated their grand re-opening on Nov. 17. They had over 250 guests, and the opening was a big success.<\/p>\n
\u201cWe literally started this business with nothing,\u201d Brian Haghighi said. \u201cAll we had was the courage to believe it was possible, and here we are, two years later, looking back in awe on where we\u2019ve come.\u201d<\/p>\n The grand opening also served as a Thanksgiving food drive, with the company partnering with California State University, San Marcos marketing students. The brothers are currently waiting for a Vista City Council decision to grant them a cabaret license, which would allow them to provide live music at the winery and tasting room.<\/p>\n \u201cWe\u2019re the entrepreneurs created by the recession,\u201d Brian Haghighi said. \u201cAlthough we didn\u2019t have money to invest, we did have time. So we\u2019ve had to be resourceful.\u201d Part of that resourcefulness included \u201cbargain\u201d shopping, they said, including purchasing second-hand equipment, which can be expensive if bought new.<\/p>\n The twins recently welcomed their brother David into the business, a move that resonates with their business motto. \u201cBusiness is all about relationships,\u201d Alan Haghighi said. \u201cIt\u2019s all about treating your customers like people instead of like wallets and purses.\u201d<\/p>\n California Fruit Wine Company is located at 1040 La Mirada Court, in Vista, Calif. Regular tasting hours are Thursdays and Fridays from 4 \u2013 8 p.m., and Saturdays and Sundays from 12 \u2013 5 p.m. For more information contact them at californiafruitwine.com or by calling 858-522-9463.<\/p>","protected":false},"excerpt":{"rendered":" North County-based California Fruit Wine Company features new flavors for the holidays By Anthony King | SDUN Editor Founded in 2009 by identical twins Brian and Alan Haghighi, the California Fruit Wine Company is launching two new wines this holiday season, Cranberry and Apple, followed by two more after the new year: Raspberry and Pomegranate.<\/p>","protected":false},"author":726,"featured_media":245650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"11555","_seopress_titles_title":"A family winemaking affair","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[11547,11551,11555],"tags":[],"class_list":["post-245649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-news","category-uptown-news"],"_links":{"self":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/245649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/users\/726"}],"replies":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/comments?post=245649"}],"version-history":[{"count":0,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/245649\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media\/245650"}],"wp:attachment":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media?parent=245649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/categories?post=245649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/tags?post=245649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"A](\"https:\/\/sduptownnews.com\/wp-content\/uploads\/2012\/12\/web-AJ-Gonzales-300x199.jpg\" "\\"web")