{"id":245553,"date":"2012-11-09T00:00:00","date_gmt":"2012-11-09T08:00:00","guid":{"rendered":"https:\/\/sdnews.com\/south-park-gets-hit-with-second-cash-mob\/"},"modified":"2012-11-09T00:00:00","modified_gmt":"2012-11-09T08:00:00","slug":"south-park-gets-hit-with-second-cash-mob","status":"publish","type":"post","link":"https:\/\/test.sdnews.com\/es\/south-park-gets-hit-with-second-cash-mob\/","title":{"rendered":"South Park gets hit with second cash mob"},"content":{"rendered":"

Organized by TEND, goal is to support local businesses<\/strong><\/p>\n

Por David Schwab | Reportero SDUN<\/strong><\/p>\n

\"South
Cash mobbers pause at The Grove. (Photo by Dave Schwab)<\/figcaption><\/figure>\n

By all accounts, South Park\u2019s latest \u201ccash mob\u201d on Saturday, Nov. 3 was a success, as organizer Marianne Reiner\u2019s main goal is to promote shopping local. Reiner runs The Entrepreneur Next Door (TEND), an online resource dedicated to supporting local, independent businesses.<\/p>\n

\u201cThe idea was to get a lot of great people who support local businesses \u2026 in one place,\u201d Reiner said of the Nov. 3 mob event, which focused on The Grove at Juniper & 30th, located at 3010 Juniper St. and Progress, at 2225 30th St.<\/p>\n

After The Grove and Progress, Reiner said the group headed to Station Tavern, at 2204 Fern St., for a repast.<\/p>\n

A similar event came to South Park in December 2011, organized by Lauren Way as part of a national cash mob movement. That event mobbed one location, Make Good.<\/p>\n

Subsequent events organized by Way \u2013 Hillcrest\u2019s Bluestocking Books, Old Town\u2019s Urban Seed, two North Park locations, Vintage Religion and Splash Wine Bar, and Rosie Lee\u2019s British Foods in University Heights \u2013 occurred monthly until abruptly ending in June. Way also organized a mob at Comickazi Comics on Claremont Mesa Boulevard.<\/p>\n

The concept for Reiner\u2019s Nov. 3 event was similar to the others, Reiner said, with a common goal.<\/p>\n

\u201cYou encourage people to spend at least $10 or $20 at a local business,\u201d she said. \u201cIt\u2019s just getting the local economy going. That\u2019s the principle behind it.\u201d<\/p>\n

Cash mob\u2019s are typically promoted on social media networks like Facebook and Twitter, and Reiner included the listing on TEND\u2019s website, as well.<\/p>\n

She said she anticipated a turnout of 50 people from those who had intimated they might attend, yet judging by the turnout at The Grove early on in the evening, Reiner underestimated. Mobbers who turned out said they were pleased to spread their wealth around South Park\u2019s small businesses.<\/p>\n

\u201cIt\u2019s a very special community and the store owners are really fantastic,\u201d said Deb Morrison, who lives in the neighborhood. \u201cWe do everything we can to support the locals here.\u201d<\/p>\n

Both Morrison and another participant, named Madi, said The Grove was a good place for TEND\u2019s first mob, as they carry a lot of gifts and homemade goods. South Park resident Judy Taylor, who also attended the cash mob, applauded The Grove owners Anne Mery and Susan Heinrich-Wells.<\/p>\n

\u201cI like bringing business into our community,\u201d Taylor said. \u201cMerchants make money; I like that.\u201d<\/p>\n

The Grove, a collection of 10 boutique vendors under one roof, benefitted from the exposure as well. Owners will mark their ninth year in business this month.<\/p>\n

\u201cWe\u2019re really happy that the neighborhood thinks enough of us,\u201d Mery said, adding the local community is very supportive of independently owned and operated businesses.<\/p>\n

Heinrich-Wells runs the yarn section of the store, where classes are taught and supplies sold. Another section of the store features a mother-daughter team exhibiting women\u2019s apparel. Mery oversees the store\u2019s book section, with a select collection of new titles.<\/p>\n

The cash mob and Mery\u2019s book selection drew Jean Fisher to the neighborhood from Point Loma. Fisher, a fan of books, said her daughter lives in the area.<\/p>\n

\u201cI support independents,\u201d Fisher said. \u201cThere\u2019s a uniqueness that comes with that. I love what they have in the bookstore that you can only get from an independent.\u201d<\/p>\n

Reiner, a translator by trade who lives in the neighborhood, said she started TEND to highlight businesses by \u201ctelling the stories\u201d that are behind each one.<\/p>\n

\u201cI launched [the website] last June and it\u2019s been very well received so far,\u201d she said, adding that she promoted her own business a lot in the beginning. \u201cNow, businesses come to me and ask if they can be featured.\u201d<\/p>\n

Reiner said she is contemplating similar cash mobs in other San Diego communities, like Little Italy, though she thinks South Park is the ideal location for a repeat mob.<\/p>\n

\u201cWhen you\u2019re in a walk-able community like South Park, that\u2019s a key factor,\u201d she said. \u201cI love to come here … from my house on the weekends.\u201d<\/p>\n

For more information on TEND, visit tendofsandiego.com.<\/p>","protected":false},"excerpt":{"rendered":"

Organized by TEND, goal is to support local businesses By Dave Schwab | SDUN Reporter By all accounts, South Park\u2019s latest \u201ccash mob\u201d on Saturday, Nov. 3 was a success, as organizer Marianne Reiner\u2019s main goal is to promote shopping local. Reiner runs The Entrepreneur Next Door (TEND), an online resource dedicated to supporting local, […]<\/p>","protected":false},"author":726,"featured_media":245554,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"11555","_seopress_titles_title":"South Park gets hit with second cash mob","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[11547,11551,11555],"tags":[],"class_list":["post-245553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-news","category-uptown-news"],"_links":{"self":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/245553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/users\/726"}],"replies":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/comments?post=245553"}],"version-history":[{"count":0,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/245553\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media\/245554"}],"wp:attachment":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media?parent=245553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/categories?post=245553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/tags?post=245553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}