{"id":244016,"date":"2010-11-26T00:00:00","date_gmt":"2010-11-26T08:00:00","guid":{"rendered":"https:\/\/sdnews.com\/the-lure-of-vinyl-its-why-your-community-record-store-is-still-around-and-may-never-go-away\/"},"modified":"2010-11-26T00:00:00","modified_gmt":"2010-11-26T08:00:00","slug":"the-lure-of-vinyl-its-why-your-community-record-store-is-still-around-and-may-never-go-away","status":"publish","type":"post","link":"https:\/\/test.sdnews.com\/es\/the-lure-of-vinyl-its-why-your-community-record-store-is-still-around-and-may-never-go-away\/","title":{"rendered":"El atractivo del vinilo: es la raz\u00f3n por la cual la tienda de discos de su comunidad todav\u00eda existe y es posible que nunca desaparezca"},"content":{"rendered":"

By Elena Buckley |\u00a0SDUN Reporter<\/strong><\/p>\n

\"The<\/a>
To beat the economic slump and Internet downloading, many record stores offer customers unique events such as in-store record release parties. (Courtesy of M-Theory)<\/figcaption><\/figure>\n

From Mission Hills to Normal Heights and everywhere in between, there are record stores alongside coffee shops and thrift stores, thriving and making customers excited about music\u2014despite the lure of purchasing and downloading via the Internet.<\/p>\n

And Rick Tyner, manager of M-Theory Music of Mission Hills, boils it down to simple physics.<\/p>\n

\u201cAnalog is just by far superior. You\u2019re not compressing any wavelengths so you\u2019re getting the most natural, pure sound you can get,\u201d he said.<\/p>\n

The act of taking a record out of the sleeve, lowering the needle and waiting for the music to start is a memorable experience. This ritualistic feeling just isn\u2019t the same when listening to CDs or digital copies of albums. The power of vinyl is unanimously and simply described by each of these store managers as a result of sound quality that is incomparable to anything one can find online.<\/p>\n

\u201cIt is like comparing a DVD to the big screen,\u201d Curtis Casella, owner of Taang! Records located at 3830 5th Ave. in Hillcrest, said. \u201cOr in the case of an iPod, watching a movie on your computer compared to going to a drive-in.\u201d<\/p>\n

Around the corner is Thirsty Moon Records at 525 Evans Pl. Small and tucked away on a side street, it carries a distinct collection, offering a sampling of power pop, punk, psychedelic and more.<\/p>\n

\u201cThere\u2019s a great sense of community that evolves around a little record store,\u201d Tyner said. \u201cWe love that aspect of it here.\u201d<\/p>\n

M-Theory Music also sells a mix of new and used vinyl and CDs, specializing in indie-rock music. You can pre-listen to any of the used LPs or CDs at a variety of listening stations in the store. This experience allows listeners to take their time and explore the music offered first-hand.<\/p>\n

Tyner emphasizes that the store embraces an at-home feeling. It organizes in-store, all-ages shows \u201cfor kids that can\u2019t get into The Casbah and other venues that are 21 and up.\u201d M-Theory also hosts listening parties for new albums the day before they\u2019re released and have discounted sidewalk sales with 50 cent LPs, dollar CDs and pizza donated from Lefty\u2019s down the street. This store gets involved in its customers\u2019 lives.<\/p>\n

\u201cI think I\u2019m friends with at least half of our customers,\u201d Tyner said. \u201cWe care about our customers and we\u2019re small enough that we can get to know [them].\u201d<\/p>\n

Even at a time when computers and the digital age are changing\u00a0 the face of music and its accessibility, new artists from a variety of musical genres are still producing LPs.<\/p>\n

\u201cI think it\u2019s great [that] the artists are really pushing for it,\u201d Tyner said. \u201cOne of the greatest parts of the new vinyl that I think every label should do is putting the digital download card with it. If you wanted the convenience of throwing it on your iPod and jumping on the bus and going to school, you got that. At the same time you have your vinyl, so you can sit at home and actually listen to your record and get the experience and sound quality of it.\u201d<\/p>\n

Nickelodeon Records at 3335 Adams Ave. in Normal Heights has been co-owned by Ruth Bible and Elizabeth Scarborough for twenty-six years and they pride themselves on having something for everyone. The walls of the store are covered in obscure LPs and memorabilia from San Diego high schools, drive-ins and drive-throughs. They only sell used LPs\u2014no CDs or tapes.<\/p>\n

\u201cA lot of people like vinyl because they like the artwork,\u201d Scarborough said. \u201cThis is an art form you\u2019ll never see on a CD.\u201d<\/p>\n

While emphasizing that they only carry records, both women passionately describe the charm and excitement that comes from unearthing and stumbling upon new and old records.<\/p>\n

\u201cVinyl was made for so long some stuff will never be on CD,\u201d Scarborough said.<\/p>\n

\u201cAnd that\u2019s what we want!\u201d Bible said. \u201cSomebody calls and says they had an aunt in 1952 that made one record. God, how exciting to find it! And we do!\u201d<\/p>\n

These stores are a big part of the communities that they\u2019re located in, yet Bible and Scarborough admit that when CDs came out it was difficult to keep up with the business.<\/p>\n

\u201cIt really took a lot to be tenacious and stay with it,\u201d Bible said. \u201cPeople yelling at the door \u2018Vinyl\u2019s dead, haven\u2019t you heard?\u2019 They\u2019d say, \u2018What are you really doing for business in here? You can\u2019t be paying the rent selling records!\u2019\u201d Bible laughed, \u201cYou know, I don\u2019t think we look like call girls.\u201d<\/p>\n

Paul Russe, manager of Off the Record at 2912 University Ave. in North Park explained that vinyl will always matter to those who truly love music.<\/p>\n

\u201cRecords never really went away. People think that 20 to 25 years ago CDs came in and made records go away,\u201d Russe said. \u201cBut they never did. People that listen to vinyl always listen to vinyl.\u201d<\/p>","protected":false},"excerpt":{"rendered":"

By Elena Buckley |\u00a0SDUN Reporter From Mission Hills to Normal Heights and everywhere in between, there are record stores alongside coffee shops and thrift stores, thriving and making customers excited about music\u2014despite the lure of purchasing and downloading via the Internet. And Rick Tyner, manager of M-Theory Music of Mission Hills, boils it down to […]<\/p>","protected":false},"author":1333,"featured_media":244017,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"11555","_seopress_titles_title":"The lure of vinyl\u2014it\u2019s why your community record store is still around, and may never go away","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[11549,11551,11555],"tags":[],"class_list":["post-244016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arts-entertainment","category-news","category-uptown-news"],"_links":{"self":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/244016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/users\/1333"}],"replies":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/comments?post=244016"}],"version-history":[{"count":0,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/244016\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media\/244017"}],"wp:attachment":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media?parent=244016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/categories?post=244016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/tags?post=244016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}