{"id":243890,"date":"2010-09-17T00:00:00","date_gmt":"2010-09-17T07:00:00","guid":{"rendered":"https:\/\/sdnews.com\/adams-avenue-street-fair-brings-60-music-acts-to-normal-heights\/"},"modified":"2010-09-17T00:00:00","modified_gmt":"2010-09-17T07:00:00","slug":"adams-avenue-street-fair-brings-60-music-acts-to-normal-heights","status":"publish","type":"post","link":"https:\/\/test.sdnews.com\/es\/adams-avenue-street-fair-brings-60-music-acts-to-normal-heights\/","title":{"rendered":"Adams Avenue Street Fair brings 60 music acts to Normal Heights"},"content":{"rendered":"

Por Jessica Hudgins
\nReportero SDUN<\/strong><\/p>\n

\"Adams<\/a>
It\u2019s not just about the tunes at the Street Fair\u2014food, beverages and merchandise are also spread along the festival\u2019s eight blocks. (Courtesy Adams Avenue Business Association)<\/figcaption><\/figure>Music lovers will be flocking to Normal Heights for Southern California\u2019s largest free music festival when the 29th Annual Adams Avenue Street Fair rocks the neighborhood on Saturday, Sept. 25, from 10 a.m. to 9 p.m. and Sunday, Sept. 26, from 10 a.m. to 6 p.m. <\/p>\n

Showcasing up-and-coming artists and local veteran performers, the street fair will include more than 60 musical acts across all genres spread out over an eight-block stretch of Adams Avenue. Fair-goers can expect to hear a plethora of sounds including blues, gospel, rock, reggae, swing, roots-rock, folk-rock and Zydeco.<\/p>\n

According to Chad Waldorf, who books shows for the Belly Up Tavern, a local-music haven in Solana Beach, one of the reasons behind the festival\u2019s success is the variety of music it offers. <\/p>\n

\u201cWe try to keep it balanced between genres,\u201d he said. \u201cThe great thing about it is that there are different stages, and each stage is dedicated to a different type of music.\u201d <\/p>\n

The Street Fair will include six stages: the Rock stage at 33rd Street, the Roots-Rock stage at 34th Street, the Blues stage at Hawley Boulevard, the Worldbeat stage at Adams Park, and the DiMille\u2019s and Lestat\u2019s Coffeehouse stages near those businesses. <\/p>\n

Waldorf is part of a team of music experts who decide which bands get to go behind the mic. Some bands submitted their work for consideration, he said, while others were recruited based on reputation. <\/p>\n

\u201cI keep an eye on the bands that come through the club and get a good response from the community,\u201d Waldorf said. \u201cFor me it\u2019s just bands that have a buzz and appeal to different audiences, like Mariachi El Bronx.\u201d <\/p>\n

Mariachi El Bronx started as a punk band called The Bronx, then started experimenting with the Mexican genre and eventually redefined what \u201cpunk\u201d means, he said. <\/p>\n

\u201cMost of their songs are in English, but the music is authentic,\u201d Waldorf explained. \u201cIt\u2019s bands like that\u2014bands that aren\u2019t necessarily in touch with the music industry [that we want]. Having a band play mariachi music and doing it well will be a nice surprise for people walking by. We want to get bands that audiences will be pleasantly surprised by, and maybe the band will win some new fans.\u201d <\/p>\n

Headliners include former X singer\/songwriter Exene Cervenka, Grammy-nominated singer\/songwriter Peter Case, and Encinitas songwriter Jack Tempchin, who has written a number of hit songs for the Eagles, Patty Loveless and Trisha Yearwood among others. <\/p>\n

The Adams Avenue Street Fair isn\u2019t just about the music. Everything Adams Avenue has to offer will be on display, including the eclectic array of boutique shops, eateries and pubs that make up the Adams Avenue Business District. According to Jim Schneider, executive director of the AABA, the fair brings more than 100,000 people to Normal Heights over the two-day period. <\/p>\n

\u201cIt\u2019s a great way to showcase the entire neighborhood as a place to work, live and play,\u201d Schneider said. \u201cWe\u2019re bringing people in who may not have been in the neighborhood before, and hopefully the street fair will get them to come back and patronize our businesses.\u201d<\/p>\n

Businesses not located in the street fair zone can still get in on the action by sponsoring a booth among the many that will be selling wares and offering information. That\u2019s exactly what Dave McPheeters, owner of Zac\u2019s Attic, an antiques store at 2922 Adams Ave. (about ten blocks east of the street fair), decided to do.<\/p>\n

\u201cIt\u2019s not a major shopping day for stores located \u2018around the corner,\u2019\u201d McPheeters explained. \u201cSo I figured if I\u2019m not getting people through the door I might as well take my merchandise to them.\u201d<\/p>\n

McPheeters plans to have mostly jewelry, small collectibles and vintage clothing at his booth.<\/p>\n

\u201cIt\u2019s really just about pure exposure. With the number of people who come to the Avenue, there are pretty good odds you\u2019ll sell something and hopefully that will get them to come back later,\u201d he said. \u201cHaving a booth out there will hopefully give people a little taste of what the Avenue has to offer.\u201d <\/p>\n

While the Street Fair is a major undertaking for the AABA, Schneider said the results are not only beneficial for his member-businesses but fun as well.<\/p>\n

\u201cIt\u2019s a party. The event highlights San Diego music and also highlights our business district,\u201d Schneider said. \u201cThe community is proud of itself, and it\u2019s nice to have people come and see how great it is.\u201d <\/p>\n

For a complete list of the fair\u2019s performers and events, go to adamsavenuebusiness.com<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

By Jessica Hudgins SDUN Reporter Music lovers will be flocking to Normal Heights for Southern California\u2019s largest free music festival when the 29th Annual Adams Avenue Street Fair rocks the neighborhood on Saturday, Sept. 25, from 10 a.m. to 9 p.m. and Sunday, Sept. 26, from 10 a.m. to 6 p.m. Showcasing up-and-coming artists and […]<\/p>","protected":false},"author":1317,"featured_media":243891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"11555","_seopress_titles_title":"Adams Avenue Street Fair brings 60 music acts to Normal Heights","_seopress_titles_desc":"","_seopress_robots_index":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[11549,11551,11555],"tags":[],"class_list":["post-243890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arts-entertainment","category-news","category-uptown-news"],"_links":{"self":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/243890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/users\/1317"}],"replies":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/comments?post=243890"}],"version-history":[{"count":0,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/posts\/243890\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media\/243891"}],"wp:attachment":[{"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/media?parent=243890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/categories?post=243890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.sdnews.com\/es\/wp-json\/wp\/v2\/tags?post=243890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}